Andrea Morales

Professor and Dr. Lonnie L. Ostrom Chair in the W. P. Carey School of Business,

Department of Marketing

BAC 495 TEMPE, AZ 85287-4106
Mail code: 4106

Campus: Tempe
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Long Bio

Andrea Morales is the Lonnie L. Ostrom Chair in Business and professor of marketing in the W. P. Carey School of Business at ASU. Broadly speaking, her research areas focus on consumer behavior and social psychology. More specifically, her current work examines social influence, emotions, consumption & contamination, perceived effort, and consumer responses to retail & service environments

Professor Morales has received numerous teaching awards. Most recently these include: The 40 Under 40 Most Outstanding MBA Professors from Poets & Quants (2016), the W.P. Carey Outstanding Teaching Award (2011, 2015) and W.P. Carey Outstanding Doctoral Faculty Award (2013) and W.P. Carey Outstanding Research Award (2012, 2018), the Erin Anderson Award for Emerging Female Mktg Scholar and Mentor (2013) and the Victoria Foundation, Dr. Eugene Garcia, Outstanding Latino Faculty for the State of Arizona: Research in Higher Education Award (2011).

Professor Morales came to ASU in 2005. Prior to ASU, she served with the Marshall School of Business, University of Southern California (USC) from 2002 to 2005.

Education

Ph.D. University of Pennsylvania 2002
M.S. University of Pennsylvania 2000
B.A. University of Texas-Austin 1997

Curriculum Vitae

Research Interests

Research areas :Consumer behavior, social psychology. Social Influence, Emotions, Consumption & Contamination, Perceived Effort, Consumer Responses to Retail & Service Environments

Publications

Representative Publications

Morales, Andrea C., Darren W. Dahl, and Jennifer J. Argo (2018), “Amending the Law of Contagion: A General Theory of Property Transference,” Journal of the Association for Consumer Research, 3(4), 555-565. May 2020
Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! The Impact of Product Aesthetics on Consumption Behaviors,” Journal of Consumer Research, 44 (3), 651–672.
Morales, Andrea C., On Amir, and Leonard Lee (2017), “A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior,” Journal of Consumer Research, 44 (2), 465–476
Kristofferson, Kirk, Brent McFerran, Andrea C. Morales, and Darren W. Dahl (2017),"The Dark Side of Scarcity Promotions: How Exposure to Limited Quantity Promotions Can Induce Aggression,"Journal of Consumer Research.
Olson, Jenny G., Brent McFerran, Andrea C. Morales, and Darren W. Dahl, (2016),"Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices,"Journal of Consumer Research, 42 (April), 879-96.
Pham, Nguyen, Naomi Mandel, and Andrea C. Morales (2016),"Messages from the Food Police: How Food-Related Warnings Backfire among Dieters,"Journal of the Association for Consumer Research, 1(1), 175-190.
Chowdhry, Nivriti, Karen P. Winterich, Vikas Mittal, and Andrea C. Morales (2015),"Not All Negative Emotions Lead to Concrete Construal,"International Journal of Research in Marketing, 32, 428-430.
Winterich, Karen P., Andrea C. Morales, and Vikas Mittal (2015),"Disgusted or Happy, It is not so Bad: Emotional Mini-Max in Unethical Judgments,"Journal of Business Ethics, 130 (2), 343-360.
Winterich, Karen P., Andrea C. Morales, and Vikas Mittal (2014),"Protect Thyself: How Affective Self-Protection Increases Self-Interested, Unethical Behavior,"Organizational Behavior and Human Decision Processes125 (2), 151-161.
Hoegg, Joey, Maura Scott, Andrea C. Morales, and Darren W. Dahl (2014),"The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes," Journal of Consumer Psychology, 24 (1), 70-78.
Castro, Iana, Andrea C. Morales, and Stephen M. Nowlis ( 2013), "The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase,"Journal of Marketing,77 (4), 118-133.
Morales, Andrea C., Eugenia Wu, and Gavan J. Fitzsimons (2012), "How Disgust Enhances the Effectiveness of Fear Appeals,"Journal of Marketing Research, 49(3), 383-393.
Dahl, Darren W., Jennifer J. Argo, and Andrea C. Morales (2012), "Social Information in the Retail Environment: The Importance of Referent Identity, Product Consumption, and Self-Esteem,"Journal of Consumer Research, 38 (February), 860-871
McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), "Might an Overweight Waitress Make You Eat More?"Journal of Consumer Psychology,20(2), 146-151.
McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons, and Andrea C. Morales (2010), "I'll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others,"Journal of Consumer Research, 36 (April), 915-929. *Robert Ferber Award, Honorable Mention *Runner-Up for Best Paper in JCR (2013)
Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales (2008), "Positive Consumer Contamination: Responses to Attractive Others in a Retail Context,"Journal of Marketing Research,45(6), 690-701.
Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), "The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters,"Journal of Consumer Research, 35 (October), 391-405. *Funded by ACR Grant for Transformative Consumer Research *Robert Ferber Award, Honorable Mention

Courses

2024 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 502	Marketing Management

2023 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 502	Marketing Management

2022 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 502	Marketing Management

2021 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 502	Marketing Management

2021 Spring

Course Number	Course Title
MKT 791	Seminar

2020 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 791	Seminar

2020 Spring

Course Number	Course Title
MKT 791	Seminar

Honors / Awards

40 Under 40 Most Outstanding MBA Professors – Poets & Quants 2016
W.P. Carey Outstanding Teaching Award – MBA Core, 2015
JCR Outstanding Reviewer Award, 2013
W.P. Carey Outstanding Doctoral Faculty Award, 2013
Erin Anderson Award for Emerging Female Mktg Scholar & Mentor, 2013
W.P. Carey Outstanding Research Award, 2012
The Victoria Foundation, Dr. Eugene Garcia, Outstanding Latino Faculty for the State of Arizona: Research in Higher Education Award, 2011
Society of Consumer Psychology Early Career Contribution Award, 2011
W.P. Carey Outstanding Teaching Award – MBA Core, 2011
MSI Young Scholars Program, 2007
Best Abstract Award, Transformative Consumer Research Conference, 2007
ACR Grant for Transformative Consumer Research, 2006
Davidson Award for Best Article in Journal of Retailing, 2005
Robert Ferber Award, Honorable Mention, 2005
USC Golden Apple Teaching Award, 2005
AMA Doctoral Consortium Fellow, University of Miami, 2001

Professional Associations

Co-Chair, Society of Consumer Psychology Winter Conference, 2015
Program Committee Member, Annual Conference of the Association for Consumer Research, 2006, 2010 – 2016
Program Committee Member, Society of Consumer Psychology Winter Conference, 2005-2006, 2011- 2014, 2016
Working Paper Session Co-Chair, Annual Conference of the Association for Consumer Research, 2006
Special Events, Annual Conference of the Association for Consumer Research, 2006