As Director for Student Success Innovations in the Office of the University Provost, Crystal implements digital programs to drive student engagement and coordinated retention communications across ASU.

Amy Ostrom is the PetSmart Chair in Services Leadership. Her research interests focus on services marketing, transformative service, customer adoption of technology-enabled services and customers' role in creating service outcomes.

Mende's research focuses on services, consumer-firm relationships, and the positive effects of marketing on consumer and societal well-being.