As Director for Student Success Innovations in the Office of the University Provost, Crystal implements digital programs to drive student engagement and coordinated retention communications across ASU.

Amy Ostrom is Vice Dean of the W. P. Carey School of Business and Interim Chair of the Department of Marketing. Her research focuses on services marketing with an emphasis on service technology and well-being.

Mende's research focuses on services, consumer-firm relationships, and the positive effects of marketing on consumer and societal well-being.