Experienced and innovative marcomm manager with a successful background in the creation and dissemination of marketing campaigns, brand awareness strategies, effective communications and growing target audiences.

Will is the Senior SEO Editor at the Wall Street Journal. He has spent his career in digital media and has done everything from writing to video production and digital strategy. He founded the SPARK Storytelling project.

Sarah McNaughton is a journalist and digital media expert who runs an SEO and content strategy consulting business in addition to teaching Search Engine Strategy for Digital Audience Acquisition at ASU.