Yazmin Reyes is the Assistant Director of Recruitment at the Walter Cronkite School of Journalism and Mass Communication.
With more than a decade in higher education, Yazmin has dedicated her career to helping students and their families navigate the path from high school to thriving careers. In her current role, she leads the student recruitment strategy for the Cronkite School, manages the professional recruitment team, and oversees the Cronkite Ambassadors, student leaders who build peer-to-peer connections with prospective students. She currently serves on the ASU Work+ Ambassador Program and is a 2026–2027 Executive Board member of the ASU Chicano/Latino Faculty and Staff Association.
Before joining Cronkite, she spent nearly five years with ASU Admission Services, rising to Senior Coordinator and completing the Dare to Lead training program. She managed recruitment across multiple West Valley high school districts, including Tolleson, Agua Fria, Peoria, Dysart, and Deer Valley.
A Phoenix native and proud first-generation college graduate, Yazmin holds a bachelor's degree in family and human development from ASU and a master's degree in school counseling from Northern Arizona University. As an undergraduate, she was a Dorrance Scholar and member of ASU's Leadership Scholarship Program (2011 cohort).