Yazmin Reyes is the Associate Director of Recruitment at the Walter Cronkite School of Journalism and Mass Communication.
With more than a decade in higher education, Yazmin has dedicated her career to helping students and their families navigate the path from high school to thriving careers. In her current role, she leads the student recruitment strategy for the Cronkite School, manages the professional recruitment team, and oversees the Cronkite Ambassadors, student leaders who build peer-to-peer connections with prospective students.
She currently serves on the ASU Work+ Ambassador Program and is a 2026–2027 Executive Board member of the ASU Chicano/Latino Faculty and Staff Association. Yazmin is also a participant of the ASU Leadership Academy, joining the 14th cohort of the program.
Before starting at the Cronkite School almost five years ago, she worked in various roles with ASU Admission Services, rising to Senior Coordinator and completing the Dare to Lead training program. In her nearly five years in Admission Services, she managed recruitment across multiple West Valley high school districts.
A Phoenix native and proud first-generation college graduate, Yazmin holds a bachelor's degree in family and human development from ASU and a master's degree in school counseling from Northern Arizona University. As an undergraduate, she was a Dorrance Scholar and member of ASU's Leadership Scholarship Program (2011 cohort).