Yazmin Reyes is from Phoenix, Arizona and graduated from ASU as a first-generation college student with the help of the Dorrance Scholarship Program and ASU’s Leadership Scholarship Program. She is Mexican-American and her parents immigrated from Sonora and Sinaloa.
Her career focus has been to help students and their support system create post-secondary plans that lead to success as professionals. She currently works as the Assistant Director of Recruitment for the Walter Cronkite School of Journalism and Mass Communication where she leads recruitment strategies of prospective undergraduate and graduate students. She manages the professional recruitment team and the Cronkite Ambassadors, student workers that aim to create peer-to-peer connections with prospective students.
Previously, she held specialist and coordinator positions within ASU's Admission Services where she completed the Dare to Lead training program and was a leader in the IDEA (Inclusion, Diversity, Equity, Advocacy) & Action Committee. Yazmin led recruitment for multiple high school districts in the west valley region across her 5 years in Admission Services, including: Tolleson, Agua Fria, Peoria, Dysart, and Deer Valley.
Prior to working at ASU for the last 7 years, she worked for the Boys & Girls Club of the East Valley and Southwest Human Development. She was a part of the inaugural Community Leadership Corps, a program of the Obama Foundation and became a panelist at the 2018 Obama Foundation Summit.
Yazmin completed a bachelor's in science family and human development while at ASU and in 2022, she earned a master's degree in school counseling from Northern Arizona University after completing an internship at Carl Hayden High School in the Phoenix Union High School District.