Sang Pil Han
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Phone: 480-965-8603
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BAC 674 Tempe, AZ 85287-4606
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Mail code: 4606Campus: Tempe
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Sang-Pil Han is an Associate Professor of Information Systems at the W. P. Carey School of Business, Arizona State University, whose research in artificial intelligence, digital platforms, and business analytics has achieved acclaim both academically and publicly. Published in premier academic journals such as Management Science, Management Information Systems Quarterly, Information Systems Research, and Journal of Marketing, his work has also been featured in popular media outlets including Harvard Business Review, Wall Street Journal, and BBC News. Professor Han's research has been awarded multiple grants from distinguished bodies including the Marketing Science Institute, Wharton Interactive Media Initiative, NET Institute, Wharton Customer Analytics Initiative, Korea Research Foundation, and Hong Kong General Research Fund, in addition to funding from private companies. A prominent educational leader, he has served as the Co-Faculty Director for the Master of Science in Business Analytics program at ASU and an Associate Editor at Information Systems Research. His expertise is sought after by a range of organizations, from innovative tech startups like Mathpresso and RoundIn to non-profits such as Simple Steps, a 501c3 organization assisting female immigrants in professional advancement. When not immersed in his professional pursuits, he enjoys playing golf with his wife and two daughters.
- Ph.D. Korea Advanced Institute of Science and Technology 2008
- M.S. Korea Advanced Institute of Science and Technology 2002
- B.A. Korea Advanced Institute of Science and Technology 2000
- Artificial Intelligence
- LLM Applications
- Digital Marketing
- Online Platforms
- Business Intelligence
- “An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691. (Link)
- “A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems Quarterly Special Issue on Business Intelligence Research, 36(4), 2012, 1217-1237. (Link)
- “How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631. (Link)
- “Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488. (Link)
- “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008. (Link)
- “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems Research Special Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939. (Link)
- “Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492. (Link)
- “When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Information Systems Research, 31(3), 2020, 835–847. (Link)
- “Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation," with Ranjit Christopher, Sungho Park, Min-Kyu Kim. Information Systems Research, 33(2), 2022, 399-412. (Link)
- “Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements,” with Mihyun Lee, Sungho Park, and Wonseok Oh. Information Systems Research, 34(3), 2023, 961-995. (Link)
- “Fake Thumbs in Play: A Large-Scale Exploration of Opinion Manipulation in User Comments Space in South Korea,” with K. Hazel Kwon, Mihyun Lee, and Sungho Park. New Media & Society, 26(6), 2024, 3252-3272. (Link)
- “Learning outside the Classroom during a Pandemic: Evidence from an Artificial Intelligence-Based Education App,” with Ka Young Ko, Seigyoung Auh, Donghyuk Shin, and Yeonjung Lee. Management Science, 69(9), 2022, 3616-3649. (Link)
- “The Effect of Mobile Review Reminder Timing on Product Reviews: Evidence from Two Field Experiments,” with Miyeon Jung, Sunghan Ryu, and Daegon Cho. Journal of Marketing, 87(4), 2023, 528-549. (Link)
- "The Effects of a Platform-Initiated Reviewer Incentive Program on Regular Review Generation," with Jingchun Pu, Young Kwak, Ye Qiang, and Bin Gu. Forthcoming. Information Systems Research.
- “When Is the Best Time to Ask Customers for a Review?” with Miyeon Jung, Sunghan Ryu, and Daegon Cho. Harvard Business Review, 2023. (Link)
- “Disinformation Spillover: Uncovering the Ripple Effect of Bot-Assisted Fake Social Engagement on Public Attention” with Sanghak Lee, Donghyuk Shin, K. Hazel Kwon and Seok Kee Lee. Management Information Systems Quarterly, 48(3), 2024, 847-872. (Link)
- “In-Consumption Information Cues and Online Video Consumption,” with Kyungmin Choi, Jaeung Sim, Daegon Cho. Forthcoming. Management Information Systems Quarterly.
- "Curbing Excessive Smartphone Use through Flexible Precommitment Apps: A Multiple Discrete-Continuous Extreme Value Approach,” with Hyunji So, Jinpyo Hong, and Wonseok Oh. Under review for 4th round review.
- “When the Human–Algorithm Voice Connection Fails: Effects of Attribution Responses on User Engagement with AI-Enabled Smart Speakers,” with WanGyu Henry Heo, Seokchae Yoon, and Wonseok Oh. Under revision for 2nd round review.
- “Graph Representation Learning for Reciprocal Recommendation in Online Matching Platforms,” with Kyuhan Lee, Buomsoo Kim, Sudha Ram, and Donghyuk Shin. Under revision for 3rd round review.
- “Threats or Opportunities? The Impact of Integrating Generative AI into Service Platforms on User Engagement and Financial Performance,” with Julian Lehmann, Heewon Chae, Donghyuk Shin, Seigyoung Auh, Victor Lee. Under 1st round review.
- “Stakeholder Activism for Transparency on Social Media Amid Governance Disruptions: Evidence from Cryptocurrency Exchanges,” with Jaeho Myung, Miyeon Jung, and Seigyoung Auh. Under 1st round review.
- “How User Adoption of ChatGPT Influences Commercial Search Volume and Variety in Traditional Search Engines,” with Juwon Hong, Sungwook Yoon, and Sungho Park. Under 1st round review.
- "Managing Demand Volatility through Online Communities: Evidence from A Large-Scale Field Experiment," with Donghyuk Shin, Kyuhan Lee, and Seigyoung Auh. In preparation for journal submission.
- "AI vs. Gig Workers: An Empirical Analysis from a Service Versioning Lens," with Donghyuk Shin, Ka Young Ko, and Seigyoung Auh. In preparation for journal submission.
- “Battle of the AIs: Generative AI’s Impact on AI Businesses,” with Victor Lee and Donghyuk Shin. In preparation for journal submission.
- “AI for Good: Examining the Role of Artificial Intelligence in Global Distributive Inequity,” with Donghyuk Shin and Seigyoung Auh. In preparation for journal submission.
- “When Does Congruence Matter for Pre-roll Video Ads? The Effect of Multimodal, Ad-Content Congruence on the Ad Completion,” with Sungho Park, Gene Moo Lee, and Donghyuk Shin. Working paper available.
- “The Gender Gap and Impact on Customer Satisfaction and Financial Outcome: Evidence from Student Evaluations of Tutors,” with Ka Young Ko, Jeongeun Kim, Donghyuk Shin, Seigyoung Auh, and Yeonjung Lee. Abstract available.
- “Robots Serve Humans: Does AI Robot Adoption Enhance Operational Efficiency and Customer Experience?,” with Myunghwan Lee, Gene Moo Lee, and Donghyuk Shin. In progress of data analyses.
- “Understanding Paid Subscription Dynamics in LLM Applications: An Empirical Study of Conversion Factors,” with Seowoo Ko, Donghyuk Shin, and Wonseok Oh. In progress of data analyses.
- “Evaluating the Trustworthiness and Safety of AI Services: An Empirical Analysis Focusing on Kakao’s Case,” with Juwon Hong, and Sungho Park. In progress of literature review and research design.
- “AI and Political Polarization: How ChatGPT Shapes Political Leaning and Reinforces Bias,” with Juwon Hong, Young Mie Kim, and Sungho Park. In progress of data analysis.
- “Aha Moments and Non-Verbal Vocal Bursts: Decoding Their Impact on Interpersonal Communication and Success,” with Donghyuk Shin and Katsiaryna Siamionava. In progress of data analyses.
Courses
2025 Spring
Course Number | Course Title |
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CIS 508 | Machine Learning in Business |
2024 Fall
Course Number | Course Title |
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CIS 508 | Machine Learning in Business |
CIS 593 | Applied Project |
CIS 593 | Applied Project |
2023 Fall
Course Number | Course Title |
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CIS 508 | Machine Learning in Business |
CIS 508 | Machine Learning in Business |
2023 Spring
Course Number | Course Title |
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CIS 593 | Applied Project |
CIS 593 | Applied Project |
2022 Fall
Course Number | Course Title |
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CIS 375 | Business Data Mining |
CIS 791 | Seminar |
2022 Spring
Course Number | Course Title |
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CIS 375 | Business Data Mining |
2021 Fall
Course Number | Course Title |
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CIS 375 | Business Data Mining |
CIS 375 | Business Data Mining |
2021 Spring
Course Number | Course Title |
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CIS 508 | Data Mining I |
2020 Fall
Course Number | Course Title |
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CIS 508 | Data Mining I |
CIS 508 | Data Mining I |
CIS 508 | Data Mining I |
2020 Spring
Course Number | Course Title |
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CIS 593 | Applied Project |
CIS 593 | Applied Project |
CIS 508 | Data Mining I |
- AI and Data Analytics (AIDA) Initiative Summer Research Grant Award. 2023. (US$5,000)
- New Governance Lab Summer Research Grant Award. 2023 (US$15,000)
- Research Grant from Mathpresso, Inc. 2021 (US$68,973)
- Research Grant from Naver, Inc. 2018 (US$87,833)
- Outstanding Teaching Award, Department of Information Systems Graduate Programs, 2017
- Finalist, Best Paper Award in Workshop on Information Systems and Economics, 2016
- General Research Fund Grants from Hong Kong Research Grant Council, 2013 (US$35,000)
- General Research Fund Grants from Hong Kong Research Grant Council, 2012 (US$38,000)
- Wharton Customer Analytics Initiative Grant on Innovative Approaches to Measuring Advertising Effectiveness, 2012 (US$6,000)
- Marketing Science Institute and Wharton Interactive Media Initiative Grant, 2010 (US$10,000)
- Marketing Science Institute and Wharton Interactive Media Initiative Grant, 2009 (US$6,500)
- NET (Network, Electronic Commerce, and Telecommunications) Institute Grant, 2009 (US$3,000)
- Korea Research Foundation Grant, 2008 (US$20,000)
- Associate Editor, Information Systems Research, 2019 – 2020.
- Associate Editor, International Conference on Information Systems, 2012 – 2019
- Program Committee Member, Conference on Information Systems and Technology, 2009, 2011, 2013 – 2023
- Program Committee Member, ACM Conference on Electronic Commerce, 2012 – 2013
- Program Committee Member, Korean Chapter of AIS Summer Workshop, 2023
- INFORMS
- Association of Information Systems
- Arizona State University, 2015 - Present
- City University of Hong Kong, 2011 - 2014
- AT&T Labs Research, 2007
- Economic analysis of misinformation in a digital platform, Naver (a South Korean online platform), 2018-2019.
- Career Advisor, Simple Steps (a 501c3 organization to help female immigrant talent in achieving their professional goals), 2022- Present.