Monica Middendorf

Monica Middendorf serves as the Associate Director for Trademark Licensing, within Auxiliary Business Services. She manages a combined team of staff and student workers who implement ASU IP use controls for both internal and external use. Monica's role includes cross-departmental cooperation with the legal, marketing and athletics teams, participation in the executive Brand Council for ASU,  ongoing protection and renewals of ASU IP, infringement search and enforcement, management of national marketing campaigns in cooperation with the Collegiate Licensing Co., and on-going projects with the Follett team on campus in cooperation with national brands to grow ASU's affinity through prodcut development. 

Before coming to ASU, she spent 10 years helping grow a local brand into a nationwide collegiate apparel provider, serving over 100 universities. During that time, she helped facilitate merchandise production, marketing and retail for the Fiesta Bowl, Cactus Bowl and Arizona Bowls. Throughout Monica's professional career, her driving goals have been founded in growth and partnership.