Bas Boorsma

Bas is a leading urban innovation and digitalization specialist & executive with over 20 years of experience in the 'smart city' space. He serves as Professor of Practice at the Thunderbird School of Global Management at Arizona State University. He also practices what he preaches: Bas serves as the Chief Digital Officer (CDO) to the City of Rotterdam. Bas is also Vice President EMEA of the Cities Today Institute, and also serves as Member of the Board, at the Smart City Association Italy (TSCAI). Bas is the author of the well acclaimed book "A New Digital Deal". (September 2017/February 2020 (revised 2020 edition) - www.anewdigitaldeal.com).



Bas served in various global and regional leadership positions at Cisco (2007-2018). From 2015 to 2018, Bas served as Cisco's Digitization lead for the Northern European region at Cisco. In this capacity he managed a series of city engagements, leading the way on Internet of Things related innovations for, with and in cities. Bas also served as a member of Cisco's global lighthouse team that managed a portfolio of smart city lighthouse engagements globally. Typical innovations delivered include Smart Light, Smart Water Defenses, Smart Work Centers, Smart Parking, Learning Hubs, high end broadband deployment as well as the architectures and service models that will help drive the digitalization of our communities at large.



Specialties: Community Innovation. Internet of Things. Smart Cities. Future of Work. Complex Governance Structures & initiating and managing them. Entrepreneurship. Carving our niches and new markets. Forging a vision and then 'run' with it: Linking leadership & innovations to opportunities and platform.

Bas is married, has three sons and resides in the Netherlands