Mundel, J., Wan, A., & Yang, J. (2023 online). Processes Underlying Social Comparison with Influencers and Subsequent Impulsive Buying: The Roles of Social Anxiety and Social Media Addiction. Journal of Marketing Communications
Chu, S., Deng, T, & Mundel, J. (2022 online) The Impact of Content Characteristics on Attitude toward Brands on TikTok and Viral Behavioral Intention Outcomes. Journal of Marketing Communications.
Mundel, J., Stantz, J., Deng, T., *Sasiela, N. & *Mucci, S. (2022). Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods. Visual Communication Quarterly, 29 (1), 17-33.
Mundel, J. & Yang, J. (2022). Hispanic Identification with Endorsers in Social Media Ads. Journal of Interactive Advertising, 22 (1), 28-41.
Yang, J. & Mundel, J. (2022). Brand Feedback to Negative eWOM on Social Media: An Expectation Violation Approach. Journal of Product and Brand Management, 31(2), 279-292.