Marco Serrato
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Learning Enterprise Executive Team Mailcode 7105 Tempe, AZ 85287-7105
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Mail code: 7105Campus: Tempe
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Marco Serrato serves as Associate Vice President of Arizona State University's Learning Enterprise, which serves learners across their entire lifespan. Under this role, Marco collaborates with academic units and faculty across the university to identify and oversee opportunities to serve such learners.
Marco has a global understanding of higher education, including professional, executive and continuing education programs across different industries, geographies and emerging technology platforms. He has experience developing initiatives with private, governmental, and nongovernmental organizations in the United States, Latin America, Europe, Asia and the MENA region, including serving as emeritus board member and former chair of the International Consortium for University-based Executive Education (UNICON). He has also served as representative to the University Professionals for Continuing Education Association (UPCEA) and the Latin American and European Continuing Education Network (RECLA).
Prior to joining Arizona State University (ASU), Marco served as associate provost at The University of Chicago and as vice rector for continuing education at Tecnológico de Monterrey in Mexico. He also serves as professor of global strategy and business analytics at Thunderbird School of Global Management at Arizona State University and has experience as adjunct faculty at the PhD, master’s, and undergraduate levels. Marco was a visiting scholar at the Massachusetts Institute of Technology (MIT) and has published more than thirty research papers on international peer-reviewed and conference journals, four books, and three book chapters. His contributions in the higher education landscape have been featured by international media including the World Economic Forum and the United Nations, among others.
Marco serves in several corporate and academic boards, including the American University in Cairo’s executive education council. He has also co-founded two start-ups that provide consulting and learning solutions in public and private sectors.
Originally from Mexico, Marco is a first-generation college graduate that holds a double-degree PhD in Industrial Engineering – Operations Research from Iowa State University and Industrial Engineering – Operations Management from Tecnológico de Monterrey.
Ph.D. Industrial Engineering – Operations Research. Iowa State University
Ph.D. Industrial Engineering – Operations Management. Tecnológico de Monterrey (double degree)
M.Sc. Quality & Productivity Systems. Tecnológico de Monterrey
B.Sc. Industrial & Systems Engineering. Tecnológico de Monterrey
- Data-Driven Decision-Making.
- Decision-Making Under Uncertainty.
- Global Strategies.
- Learning, Training and Development.
Selected publications:
- Mora-Ochomongo, I., Serrato, M., Mora-Vargas, J., Akhavan-Tabatabaei, R. (2022) Application of a Markov Decision Process in Collection Centers. Humanitarian Logistics from the Disaster Risk Reduction Perspective.
- Sanchez-Partida, D; et. al. (2021). Disaster Risk Reduction. Chapter 11: Donation Management in Disaster Relief Operations, written by Mora-Ochomongo, I., Serrato, M., Mora-Vargas, J., Akhaban-Tabatabaei, R., Serrato, J. I.
- Mora-Ochomongo, I., Serrato, M., et. al. (2021). Development of a Shipment Policy for Collection Centers. Journal of Mathematics – Special Issue on Financial Mathematics (ISBN 2227-7390)
- García Márquez, Fausto; et. al. (2017). Big Data Management. Chapter 2: The Strategic Business Value of Big Data, written by Serrato, M. and Ramírez, J. Springer.
- Rayas, V., Serrato, M (2017). A framework of the risk assessment for the supply chain of hazardous materials. NETNOMICS: Economics Research and Electronics Networking – Springer.
- Serrato, M. et. al. (2016). Multi objective optimization for humanitarian logistics operations through the use of mobile technologies. Journal of Humanitarian Logistics and Supply Chain Management. Emerald Inisght.
- Serrato, M., Murillo, R., Rayas, V. (2012). Logistics and Supply Chain Management. Creating Value Networks in Mexico and Latin America - available on Amazon and iTunes Store.
- Serrato, M. Tello, J., Castillo, J.C., et. al. (2010). ICTEM: Índice de Competitividad Turística de los Estados Mexicanos (Tourism Competitivity Index for the States of Mexico). Academic Press – Tecnológico de Monterrey, Mexico.
- Serrato, M. et. al.. (2009). PERFITUR 2008: Perfil del Turista que visita el Estado de Michoacán (Cluster Analysis of Tourists that Visited the Mexican State of Michoacán - 2008). Academic Press – Tecnológico de Monterrey, Mexico.
- Parimi, S; Devi, M. (2006). Reverse Logistics – Concepts and Cases. Chapter 9: Characterization of Reverse Logistics Networks for Outsourcing Decisions, written by Serrato, M., Ryan, S.M. and Gaytan, J. ICFAI Books.
- 30+ publications on international peer-reviewed and conference journals (2006-2021)
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| TGM 745 | Data Analysis - Global Leaders |
2024 Fall
| Course Number | Course Title |
|---|---|
| TGM 530 | Big Data in the Glbl Econ |
| HON 498 | Pro-Seminar |
| HON 498 | Pro-Seminar |
2023 Fall
| Course Number | Course Title |
|---|---|
| TGM 530 | Big Data in the Glbl Econ |
| TGM 596 | Thunderbird Experiencial Pract |
2023 Summer
| Course Number | Course Title |
|---|---|
| TGM 596 | Thunderbird Experiencial Pract |
2022 Fall
| Course Number | Course Title |
|---|---|
| TAM 589 | Global Field Seminar |
2022 Summer
| Course Number | Course Title |
|---|---|
| TGM 596 | Thunderbird Experiencial Pract |
2022 Spring
| Course Number | Course Title |
|---|---|
| TGM 596 | Thunderbird Experiencial Pract |
| TGM 596 | Thunderbird Experiencial Pract |
| TGM 596 | Thunderbird Experiencial Pract |
- Emeritus Board Member - International Consortium for University-based Executive Education (UNICON)
- 'Hispanic Stars Rising' (2021) - 'We Are All Human'
- Awarded as one of Tecnológico de Monterrey's 'Best Professors' - University’s 70th and 75th Anniversaries (2013; 2018)
- Awarded as 'Best Professor' by Graduating Students of Tecnológico de Monterrey's MBA program (2010; 2012)
- Reviewer of Research Proposals and Scholarship Applications for Mexico’s National Researchers System (CONACYT) (2008-2014)
- Advisor for 15+ PhD and MSc thesis at Tecnológico de Monterrey, IE Business School and Iowa State University.
- Instructor for The University of Chicago's Master’s Program in Analytics (2019-2021)
- Adjunct Faculty and Instructor at Tecnológico de Monterrey (PhD, MBA, MSc, BSc and Executive Education) - Operations Management, Decision-Making and Business Analytics (2006-2018).
- Design and delivery of a Massive Open On-line Course (MOOC) in Coursera titled Fundamentals of Data Analysis for Decision-Making (Spanish) - 100,000+ participants from 91 countries worldwide (2015-2021)
- Visiting Professor - Universidad Andrés Bello in Chile (2012-2014)
- Visiting Scholar - Massachussetts Institute of Technology (2010-2011)
- Visiting Professor - Texas Tech University (2007-2008)
- Research Assistant and member of the Sustainability Research Initiative at Iowa State University (2002-2006)
- Former Chair of the Board of Directors (2019-2020) of the International Consortium for University-based Executive Education (UNICON).
- Co-Chair and member of UNICON's Benchmarking and Continuity Committees (2016-present)
- Member of the Advisory Council on Executive Education for the American University in Cairo (AUC, Egypt)
Consulting, Training and Development
- Airbus (France)
- American Chamber of Commerce (Argentina and Egypt)
- Banco Pichincha (Ecuador)
- BBVA - United States (Compass), Spain, Mexico, Colombia, Chile and Argentina
- Cencosud (Chile)
- China Railway Construction Corporation (China)
- CISCO
- Ciudad del Saber (Panama)
- Commercial Bank of Dubai (UAE)
- Commonwealth Bank (Australia)
- Dominican American Chamber of Commerce (Dominican Republic)
- Ecopetrol (Colombia)
- Ericsson (Sweden)
- Falabella (Chile)
- Federal Electricity Commission (Mexico)
- FLASOG (Panama, Uruguay, Argentina)
- Gas Natural Fenosa (Spain)
- General Motors
- Hang Seng Bank (Hong Kong)
- Hitachi
- Hong Kong General Chamber of Commerce
- HSBC (United Kingdom)
- Huawei (China)
- IBM
- Kellogg’s
- Mexican Healthcare System (IMSS)
- Michelin
- Ministry of Economic Development and Tourism (Chile)
- Ministry of Economy (El Salvador)
- Ministry of Tourism (Bolivia)
- Ministry of Tourism (Mexico)
- Nissan
- Panama Canal (Panama)
- PEMEX
- Petrobras (Brazil)
- Robert Bosch
- Shukun (China)
- Siemens
- Singapore Chamber of Commerce and Industry
- United Airlines
- Weyergans (Germany)