Timothy Richards

Timothy Richards

Professor and Marvin and June Morrison Chair of Agribusiness,
Morrison School of Agribusiness
Other ASU affiliations
Senior Global Futures Scientist, Global Futures Scientists and Scholars
  • trichards@asu.edu
  • Phone: 480-727-1488
  • ‌
  • Santan Hall 235P Tempe, AZ 85287
  • Mail code: 1780
    Campus: Poly
  • ‌
Biography Research Teaching Public Work
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Long Bio

Timothy J. Richards (Tim) is the Morrison Chair of Agribusiness in the W. P. Carey School of Business at Arizona State University. He holds an undergraduate business degree from the University of British Columbia, where he majored in Economics and Finance, and a Ph.D. in Agricultural Economics from Stanford University. He has published over 105 articles in top economics, marketing, and agricultural economics journals, including the Review of Economics and Statistics, Management Science, the Journal of Retailing, the American Journal of Agricultural Economics, and several others.  He has won twelve Article of the Year awards, is co-editor of the American Journal of Agricultural Economics and is on the editorial boards of four journals. The focus of his research is quantitative marketing, data analytics, retailing strategy, agricultural labor, and food policy. He teaches Managerial Economics, Strategic Pricing for Retailers, and Risk Management and Insurance. He also does extensive consulting work in the food retailing and manufacturing industries for clients that include Walmart, Kroger, SuperValu, Hormel, Sara Lee, JBS Swift, Foster Farms, and a number of others. 

Education
  • Ph.D. Stanford University 1994
  • M.S. Stanford University 1989
  • B.S. University of British Columbia, Canada 1988
CV
Curriculum Vitae
Publications
  • Timothy J. Richards. "Income Targeting and Farm Labor Supply." Accepted and forthcoming in American Journal of Agricultural Economics, 2019.
  • Di Fang, Timothy J. Richards, and Carola Grebitus. "Modeling Product Choices in a Peer Network: The Case of Fitness Trackers." Accepted and forthcoming in Forum for Health Economics and Policy, 2019.
  • Koichi Yonezawa, Timothy J. Richards, and Miguel Gomez."Is the Robinson-Patman Act Dead?" Accepted and forthcoming, American Journal of Agricultural Economics, 2019.
  • William Allender, Jura Liaukonyte, Timothy J. Richards, and Sherif Nasser. "Price Fairness and Strategic Obfuscation." Accepted and forthcoming, Marketing Science, 2019.
  • Stephen F. Hamilton and Timothy J. Richards. "Food Policy and Household Food Waste." American Journal of Agricultural Economics 101(2019): 600-614.
  • Min Choi, Elliot Rabinovich, and Timothy J. Richards. "Supply Chain Contracts and Inventory Shrinkage: An Empirical Analysis in the Grocery Retailing Industry." Accepted and forthcoming, Decision Sciences, 2019.
  • Timothy J. Richards, Stephen F. Hamilton, and Koichi Yonezawa. "Retail Market Power in a Shopping Basket Model of Supermarket Competition." Journal of Retailing 94(2018): 328-342.
  • Timothy J. Richards. "Immigration Reform and Farm Labor Markets." American Journal of Agricultural Economics 100(2018): 1050-1071. (AJAE Outstanding Article Award Winner).
  • Timothy J. Richards and Stephen F. Hamilton. "Food Waste in the Sharing Economy." Food Policy 75(2018): 109-123 (Atlas Award Winner).
  • Gareth Green and Timothy J. Richards. "Discounting and Environmental Goods." Journal of Agricultural and Resource Economics 43(2018): 215-232.
  • Timothy J. Richards and Elliot Rabinovich. "The Retail Long Tail Effect and Online Food Retailing." Agribusiness: An International Journal 34(2018): 509-523.
  • Timothy J. Richards, Celine Bonnet, and Zohra Bouamra-Mechemache. "Complementarity and Bargaining Power." European Review of Agricultural Economics 45(2018): 297-331.
  • Di Fang and Timothy J. Richards. "Social Learning and Variety Adoption: Maize in Mozambique." Canadian Journal of Agricultural Economics 66(2018): 469-488. (CJAE Outstanding Article Award Winner).
  • Timothy J. Richards, Stephen F. Hamilton, Miguel Gomez, and Elliot Rabinovich. "Retail Intermediation and Local Food." American Journal of Agricultural Economics 99(2017): 637-659.
  • Timothy J. Richards. "Analysis of Umbrella Branding with Crowd-Sourced Data." Agribusiness: An International Journal 33(2017): 135-150 (Lead Article).
  • Koichi Yonezawa and Timothy J. Richards. "Consumer Risk Reduction and Package Sizes." Accepted and forthcoming in Managerial and Decision Economics, 2017.
  • Timothy J. Richards, Stephen F. Hamilton and Janine Empen. "Attribute Search in Online Retailing." American Journal of Agricultural Economics 99(2017): 225-242.
  • Koichi Yonezawa, and Timothy J. Richards. "Risk Aversion and Preference for Store-Price Format." Journal of Agricultural and Resource Economics 41(2016): 425-443.
  • Timothy J. Richards, Stephen F. Hamilton, and Koichi Yonezawa. "Variety and the Cost of Search in Supermarket Retailing." Review of Industrial Organization 50(2016): 263-285.
  • Timothy J. Richards, Stephen F. Hamilton, and William Allender. "Search and Price Dispersion in Online Grocery Markets." International Journal of Industrial Organization 47(2016): 255-281.
  • Koichi Yonezawa and Timothy J. Richards. "Competitive Pacakge-Size Decisions." Journal of Retailing 92(2016): 445-469.
  • Timothy J. Richards, Jura Liaukonyte, and Nadia Streletskaya. "Personalized Pricing and Price Fairness." International Journal of Industrial Organization 44(2016): 138-153.
  • Ashutosh Tiwari and Timothy J. Richards. "Social Networks and Restaurant Ratings." Agribusiness: An International Journal 32(2016): 153-174.
  • Timothy J. Richards, Miguel Gomez, and Iryna Printezis. "Hysteresis, Reference Prices, and Price Acceptance." American Journal of Agricultural Economics 98(2016): 679-706.
  • Bradley Rickard and Timothy J. Richards. "Univeristy Licensing of Patents for Varietal Innovations in Agriculture." Agricultural Economics 47(2016): 3-14 (Lead Article).
  • Di Fang, Timothy J. Richards and Bradley Rickard. "Optimal Licensing of Agricultural Patents: Fees vs Royalties." Journal of Agricultural and Resource Economics 40(2015): 1-22 (Lead Article).
  • Timothy J. Richards, Koichi Yonezawa, and Sophie Winter. "Cross-Category Effects and Private Labels." European Review of Agricultural Economics 42(2015): 187-216.
  • Jura Liaukonyte, Timothy J. Richards, Harry M. Kaiser and Bradley Rickard. "Under-Contribution to Generic Advertising Due to Self-Interested Inequity Aversion." European Review of Agricultural Economics 42(2015): 473-497.
  • Timothy J. Richards and Gareth Green. "Environmental Choices and Hyperbolic Discounting: An Experimental Analysis." Environmental and Resource Economics 62(2015): 83-103.
  • Timothy J. Richards and Stephen F. Hamilton. "Variety Pass-Through: An Examination of the Ready-To-Eat Cereal Market." Review of Economics and Statistics 96(2015): 167-180.
  • Timothy J. Richards and Bradley Rickard. "Patents as Options: Path-Dependency and Patent Values." European Review of Agricultural Economics 41(2014): 817-841.
  • Timothy J. Richards, William Allender, and Stephen F. Hamilton. "Social Networks and New Product Choice." American Journal of Agricultural Economics 96(2014): 489-516.
  • Eli Fenichel, David Shanafelt and Timothy J. Richards. "The Control of Invasive Species on Private Property with Neighbor-to-Neighbor Spillovers." Environmental and Resource Economics 59(2014): 231-255.
  • Timothy J. Richards, David Shanafelt and Eli Fenichel. "Foreclosures and the Spread of Invasive Species." American Journal of Agricultural Economics 96(2014): 615-630.
  • Timothy J. Richards, Miguel Gomez and Jun Lee. "Pass-Through and Consumer Search: An Empirical Analysis." American Journal of Agricultural Economics 96(2014): 1049-1069.
  • Timothy J. Richards and Lisa Mancino. "Demand for Food-Away-From-Home: A Multiple-Discrete Continuous Extreme Value Model." European Review of Agricultural Economics 41(2014): 111-133.
  • Timothy J. Richards and William Nganje. "Preference Heterogeneity and Food Safety." Canadian Journal of Agricultural Economics 62(2014): 107-124.
  • Timothy J. Richards, William Allender and Stephen F. Hamilton. "Rivalry in Price and Location by Differentiated Product Manufacturers." American Journal of Agricultural Economics 95(2013): 650-668.
  • Timothy J. Richards, William Allender and Di Fang. "Ballot Initiatives and Media Advertising: An Experimental Analysis." Contemporary Economic Policy 31(2013): 145-162.
  • Timothy J. Richards, Stephen F. Hamilton and Geoff Pofahl. "Network Economics in Supermarket Retailing." European Review of Agricultural Economics 40(2013): 1-22.
  • Miguel Gomez and Timothy J. Richards. "Trade Promotions and Consumer Search in Supermarket Retailing." American Journal of Agricultural Economics 95(2013): 1209-1215.
  • Timothy J. Richards and Stephen F. Hamilton. "Hyperbolic Discounting and Obesity: An Experimental Analysis." Journal of Agricultural and Resource Economics 37(2012): 181-198.
  • Timothy J. Richards, Lisa Mancino, and William Nganje. "Nutrient Demand in Food Away From Home." Forum for Health Economics and Policy 15(2012). Online.
  • Timothy J. Richards, Miguel Gomez and Geoff Pofahl. "A Multiple Discrete / Continuous Model of Retail Price Promotions." Journal of Retailing 88(2012): 206-225.
  • William Allender and Timothy J. Richards. "Brand Loyalty and Equilibrium Promotion Strategies." Journal of Retailing 88(2012): 323-342.
  • Liaukonyte, Jura, Bradley J. Rickard, Harry M. Kaiser, Abigail Okrent, and Timothy J. Richards. "Economic and Health Effects of Fruit and Vegetable Advertising: Evidence from Lab Experiments." Food Policy 37(2012): 533-543.
  • Timothy J. Richards, William J. Allender and Stephen F. Hamilton. "Commodity Price Inflation, Retail Pass-Through and Market Power." International Journal of Industrial Organization 30(2012): 50-57.
  • Bradley J. Rickard, Jura Liaukonyte, Harry M. Kaiser and Timothy J. Richards. "Consumer Response to Commodity-Specific and Broad-Based Promotion Programs for Fruits and Vegetables." American Journal of Agricultural Economics 93(2011): 1312-1327.
  • Stephen F. Hamilton, Kyle Stiegert and Timothy J. Richards. "How Does Advertising Affect Market Performance: A Note on Generic Advertising." Economic Inquiry Online 2011: 1-13.
  • Timothy J. Richards, Ram Acharya and Ignacio Molina. "Retail and Wholesale Market Power in Organic Apples. Agribusiness: An International Journal (2011).
  • Timothy J. Richards, Peter Ellsworth, Russ Tronstad and Steve Naranjo. Market Based Instruments for the Optimal Control of Invasive Insect Species. Journal of Agricultural and Resource Economics (2010).
  • Timothy J. Richards, Stephen F. Hamilton and Paul M. Patterson. Spatial Competition in Private Labels. Journal of Agricultural and Resource Economics (2010).
  • William Allender and Timothy J. Richards. "Market Power and Market Diversion: California Eggs.". Review of Industrial Organization (2010).
  • William Allender and Timothy J. Richards. Consumer Impact of Animal Welfare Regulation in the California Poultry Industry. Journal of Agricultural and Resource Economics (2010).
  • Geoff Pofahl and Timothy J. Richards. "Valuation of New Products in Attribute Space.". American Journal of Agricultural Economics (2009).
  • Mark R. Manfredo and Timothy J. Richards. "Hedging with Weather Derivatives: A Role for Options in Reducing Basis Risk.". Applied Financial Economics (2009).
  • Stephen F. Hamilton and Timothy J. Richards. "Variety Competition in Retail Markets.". Management Science (2009).
  • Timothy J. Richards and Geoff Pofahl. "Commodity Prices and Food Inflation.". American Journal of Agricultural Economics (2009).
  • Timothy J. Richards and Luis Padilla. "Promotion and Fast Food Demand.". American Journal of Agricultural Economics (2009).
  • Timothy J. Richards, Ignacio Molina and Osman Hussein. "Welfare Impacts of the Mexico Potato Quarantine.". Journal of Agricultural and Applied Economics (2009).
  • Timothy J. Richards, William Nganje and Ram Acharya. "Public Goods, Hysteresis and Investment in Food Safety.". Journal of Agricultural and Resource Economics (2009).
  • Timothy Richards. Hedging with Weather Derivatives: A Role for Options in Reducing Basis Risk. Applied Financial Economics (2009).
  • Timothy Richards, Ram Acharya, Albert Kagan. A Spatial Model of Market Power in Non-Metro Banking. Journal of Economics and Business (2008).
  • Timothy J. Richards, Ram Acharya and William Nganje. Public Goods, Hysteresis and Investment in Food Safety. European Association of Agricultural Economics, Innovation in Food Networks Conference (2008).
  • Timothy Richards. A Nested Logit Model of Strategic Promotion. Quantitative Marketing and Economics (2007).
  • Timothy Richards, Paul Patterson, Abebayehu Tegene. Obesity and Nutrient Consumption: A Rational Addiction?". Contemporary Economic Policy (2007).
  • Timothy Richards, Paul Patterson. Native American Obesity: an Economic Model of the "Thrifty Gene" Theory. American Journal of Agricultural Economics (2006).
  • Richards, Timothy. Strategic Promotion. (2006).
  • Richards, Timothy, Patterson, Paul. Farm Bill 2007: Policy Options and Consequences for the Fruit and Vegetable Industry: Food and Nutrition. (2006).
  • Richards, Timothy, Patterson, Paul. Farm Bill and Produce Sector: Food and Nutrition Programs and Flex Acre Analysis. (2006).
  • Richards, Timothy, Patterson, Paul. Farm Bill Flex Acre Provisions and Fresh Produce Production. (2006).
  • Timothy Richards, Paul Patterson, Ram Acharya. Price Behavior in a Dynamic Oligopsony: Washington Processing Potatoes--A Reply. American Journal of Agricultural Economics (2005).
  • Timothy Richards, Paul Patterson, Ram Acharya, Nathalie Lavoie. Price Behavior in a Dynamic Oligopsony: Washington Processing Potatoes-a Comment/price Behavior in a Dynamic Oligopsony: Washington Processing Potatoes-a Reply. American Journal of Agricultural Economics (2005).
  • Richards, Timothy James (Author) ,Patterson, Paul M (Author) . The Economic Value of Spin Control: Food Safety and the Strawberry Case. The Economics of Commodity Promotion Programs: Lessons from California (2005).
  • Richards, Timothy. A Nested Logit Model of Price Promotion by Supermarket Retailers. (2005).
  • Richards, Timothy. Competition in Price and variety by Fresh Produce Retailers. (2005).
  • Richards, Timothy, Eaves, James, Manfredo, Mark. Bug Options: Managing Insect Risk in California Specialty Crops. (2005).
  • Richards, Timothy, Fournier, V, Manfredo, Mark, Eaves, J. Bug Options: Managing Multi-Period Pest Risk in California Specialty Crops. (2005).
  • Richards, Timothy, Hamilton, Stephen. Rivalry in Price and Variety by Supermarket Retailers. (2005).
  • Richards, Timothy, Manfredo, Mark. Hedging Yied with Weather Derivatives:A role for options. (2005).
  • Richards, Timothy, Patterson, Paul. A Dynamic Logit Model of Firm_level Price and Product Line Rivalry. (2005).
  • Richards, Timothy, Patterson, Paul. Understanding Fresh Produce Markets: What does the Future Hold?. (2005).
  • Richards, Timothy, Patterson, Paul, Hamilton, Stephen. Fast Food,Addiction and Obesity: Have you had your Fix Today?. (2005).
  • Richards, Timothy. Enterprise Risk Management for Agricultural Cooperatives. (2004).
  • Richards, Timothy. Price and Product-Line Rivalry Among Supermarket Retailers. (2004).
  • Richards, Timothy, Fleege, T, Manfredo, Mark, Sanders, D. The Performance of Weather Derivatives in Managing Risks of Speciality Crops. (2004).
  • Richards, Timothy, Manfredo, Mark. Mergers and Acquisitions among Agricultural Cooperatives: Why and to What Effect?. (2004).
  • Richards, Timothy, Patterson, Paul. An Empirical Analysis of Price Promotion by Multi-Product Retailers. (2004).
  • Richards, Timothy, Patterson, Paul. Native American Obesity: A Test of The Thrifty Gene Theory. (2004).
  • Richards, Timothy, Patterson, Paul. Obesity and Nutrient Consumption: A Rational Addiction?. (2004).
  • Timothy Richards, Mark Manfredo. Cooperative Mergers and Acquisitions: The Role of Capital Constraints. Journal of Agricultural and Resource Economics (2003).
  • Timothy Richards, Paul Patterson. Competition in Fresh Produce Markets: An Empirical Analysis of Marketing Channel Performance. U.S. Department of Agriculture (2003).
  • Richards, Timothy, Manfredo, Mark. Risk Management Strategies for Dairy Cooperatives. (2003).
  • Richards, Timothy, Manfredo, Mark, Sanders, D. Pricing Weather Derivatives for Agricultural Risk Management. (2003).
  • Richards, Timothy, McDermott, S, Manfredo, Mark. Agricultural Cooperatives and Risk Management : Impact on Financial Performance. (2003).
  • Richards, Timothy, McDermott, S, Manfredo, Mark. Risk Management Techniques for Agricultural Cooperatives. (2003).
  • Richards, Timothy, Padilla, Luis, Patterson, Paul. Market Performance of Sonoran Grapes: Causes and Consequences. (2003).
  • Richards, Timothy, Patterson, Paul. A Bilateral Comparison of Fruit and Vegetable Consumption: United States and Canada. (2003).
  • Richards, Timothy, Patterson, Paul. Price Promotion by Multi-Product Retailers. (2003).
Research Activity
  • Richards,Timothy James*. Consumer Search and Retail Pass-Through: Implications for Food Price Inflation. USDA-NIFA(9/1/2011 - 8/31/2015).
  • Richards,Timothy James*. Optimal Licensing of an Agricultural Innovation. CORNELL UNIV(9/1/2011 - 8/31/2014).
  • Richards,Timothy James*. Measuring Cross-Category Spillover Effects of Private Label Branding in US Supermarket Retailing. USDA-NIFA(2/1/2011 - 1/31/2015).
  • Richards,Timothy James*, Fenichel,Eli Paul. Asian Citrus Psyllid in California: an Economic Analysis of Efficient Management and Control Strategies. USDA(9/1/2010 - 8/31/2013).
  • Richards,Timothy James*, Allender,William Jacob. The Impact of Animal Welfare Regulation on Consumer Demand and Welfare. Univ. of Alberta(4/1/2010 - 3/31/2011).
  • Richards,Timothy James*, Pofahl,Geoffrey Michael. Equilibrium Pricing and Positioning of New Food Products in a Social Network. USDA(2/1/2010 - 1/31/2013).
  • Richards,Timothy James*. Farm-Retail Price Transmission in Multi-Product Retail Environments. CA POLYTECHNIC STATE UNIV(1/1/2010 - 9/30/2012).
  • Pofahl,Geoffrey Michael*, Richards,Timothy James. Valuation of New Products in the Face of Consumer Income Disparity. USDA-ERS(11/24/2008 - 10/31/2010).
  • Richards,Timothy James*. Market-Based Instruments for the Optimal Control of Invasive Insect Species: B. tabaci in Arizona. USDA-ERS(9/29/2008 - 12/31/2010).
  • Patterson,Paul M*, Richards,Timothy James. A Case Study on Carbon Emissions and the Economic Impact of Local Food Production: The Case of Rousseau Farming Company. Rousseau Farming Company(9/1/2008 - 12/31/2008).
  • Richards,Timothy James*, Pofahl,Geoffrey Michael. Commodity Inflation, Food Prices and Marketing Margins. USDA-ERS(8/20/2008 - 10/31/2010).
  • Nganje,William Evange*, Richards,Timothy James, Runger,George, Villalobos,Jesus R. Intelligent Food Defense Systems for International Supply Chains: The Case of Mexico Fresh Produce to the U.S. DHS(7/1/2008 - 12/31/2009).
  • Kagan,Albert*, Kagan,Albert*, Acharya,Ram N, Acharya,Ram N, Richards,Timothy James, Richards,Timothy James. National Food and Agricultural Policy Project - FY 2008-2009. UNIV OF MISSOURI-COLUMBIA(7/1/2008 - 5/31/2010).
  • Richards,Timothy James*, Nganje,William Evange. Food Service Demand and Obesity. USDA-ERS(9/28/2007 - 9/30/2009).
  • Richards,Timothy James*. Measuring Promotion Impact. CALIFORNIA OLIVE COMMITTEE(1/1/2007 - 3/31/2007).
  • Richards,Timothy James*, Patterson,Paul M. Evaluation of Grower-Funded Value-Added Activities by the United States Potato Board. US POTATO BOARD(11/28/2006 - 8/15/2007).
  • Schmitz,Troy Gordon*, Patterson,Paul M, Richards,Timothy James, Seperich,George Joseph, Shultz,Clifford James. International Agribusiness Fellows Program: Master's Studies in Agribusiness and Agricultural Trade Policy. USDA-CSREES(11/15/2006 - 11/14/2011).
  • Richards,Timothy James*. A Distance Metric Approach to the Estimation of the Effect of Advertising on Market Power;Generic Commodity Promotion, Research and Evaluation. CORNELL UNIV(9/1/2006 - 8/31/2007).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. Produce Pricing 2006-06262. USDA-CSREES(7/1/2006 - 6/30/2008).
  • Kagan,Albert*, Acharya,Ram N, Patterson,Paul M, Richards,Timothy James. National Food and Agricultural Policy Project - FY 2006. UNIV OF MISSOURI-COLUMBIA(6/1/2006 - 5/31/2008).
  • Patterson,Paul M*, Hughner,Renee Shaw, Richards,Timothy James. An Analysis of the WGA Pilot Certification Program. Rousseau Farming Company(10/24/2005 - 4/30/2006).
  • Richards,Timothy James*, Eaves,James E. Insect Derivatives: Managing Insect Risk with Financial Instruments. USDA(9/30/2005 - 9/30/2007).
  • Richards,Timothy James*, Patterson,Paul M. Competitive Interactions Among U.S. Retailers: A New Approach. USDA-CSREES(7/15/2005 - 7/14/2006).
  • Richards,Timothy James*, Patterson,Paul M. Farm Bill 2007: Nutrition Policy Options and Consequences for Speciality Crops. CA POLYTECHNIC STATE UNIV(7/1/2005 - 5/31/2006).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. National Food and Agricultural Policy Project - Phase XII. UNIV OF MISSOURI-COLUMBIA(7/1/2005 - 12/31/2006).
  • Richards,Timothy James*, Eaves,James E, Manfredo,Mark R. Bug Options: Managing Multi-Period Pest Risk in California Agriculture. USDA(10/1/2004 - 9/30/2008).
  • Richards,Timothy James*. Variety Competition in Retail Grocery Markets. CA POLYTECHNIC STATE UNIV(10/1/2004 - 8/30/2005).
  • Richards,Timothy James*, Manfredo,Mark R. Managing Global Value Chains. PENN STATE UNIV(9/1/2004 - 8/31/2007).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. National Food and Agricultural Policy Project - Phase XI. USDA-CSREES(8/15/2004 - 10/31/2005).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. Produce Pricing Phase IV. USDA-CSREES(7/1/2004 - 9/30/2005).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. Produce Pricing - Phase V. USDA(7/1/2004 - 12/31/2006).
  • Richards,Timothy James*. MODELING THE RATIONALE AND EFFECTIVENESS OF RETAIL PRICE PROMOTIONS. CORNELL UNIV(9/15/2003 - 9/14/2006).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. PRODUCE PRICING IN ELECTRONIC MARKETS - PHASE III. USDA-CSREES(8/15/2003 - 8/14/2004).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. NATIONAL FOOD & AGRICULTURAL POLICY PROGRAM PHASE X. USDA-CSREES(7/1/2003 - 12/31/2004).
  • Richards,Timothy James*, Manfredo,Mark R. WEATHER DERIVATIVES: MANAGING RISK WITH MARKET-BASED INSTRUMENTS. USDA-CSREES(12/15/2002 - 12/14/2003).
  • Patterson,Paul M*, Richards,Timothy James. CONSUMER DEMAND FOR MUSHROOMS: TARGET MARKETING STRATEGIES. MUSHROOM COUNCIL(12/1/2002 - 8/30/2003).
  • Richards,Timothy James*, Padilla,Luis, Patterson,Paul M. MARKET PERFORMANCE OF SONORAN GRAPES: CAUSES AND CONSEQUENCES. AGRICOLA DE UVA DE MESA(10/1/2002 - 8/31/2003).
  • Richards,Timothy James*, Manfredo,Mark R. DEVELOPING WEATHER-BASED RISK MANAGEMENT AND INSURANCE PRODUCTS FOR NAP AND SPECIALTY CROPS IN THE U.S. MID-ATLANTIC AND SW STATES. RUTGERS UNIV(9/30/2002 - 9/30/2005).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. PRODUCE PRICING IN ELECTRONIC MARKETS - PHASE II. USDA-CSREES(7/1/2002 - 6/30/2003).
  • Kagan,Albert*, Adu-Asamoah,Richard, Patterson,Paul M, Richards,Timothy James. NATIONAL FOOD & AGRICULTURE POLICY PROJECT - PHASE IX. USDA-CSREES(7/1/2002 - 3/31/2004).
  • Richards,Timothy James*, Patterson,Paul M. RETAIL PRICE FIXITY: CAUSES AND CONSEQUENCES. UNIV OF WISCONSIN-BUSINESS SCH(6/1/2002 - 5/30/2004).
  • Richards,Timothy James*, Manfredo,Mark R. COOPERATIVE RISK MANAGEMENT: AN EMPIRICAL EVALUATION OF NEW TECHNIQUES. USDA(10/1/2001 - 6/30/2003).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. PRODUCE BUYING IN ELECTRONIC MARKETS. NORTHERN AZ UNIV(9/1/2001 - 8/31/2002).
  • Kagan,Albert*, Adu-Asamoah,Richard, Patterson,Paul M, Richards,Timothy James. NATIONAL FOOD AND AGRICULTURAL POLICY PROJECT 2002. UNIV OF MISSOURI-COLUMBIA(7/1/2001 - 12/31/2002).
  • Patterson,Paul M*, Padilla,Luis, Richards,Timothy James. BUSINESS-TO-BUSINESS E-COMMERCE OPPORTUNITIES FOR AGRICULTURAL COOPERATIVES. USDA(9/15/2000 - 9/30/2002).
  • Richards,Timothy James*, Hampl,Jeffrey S, Patterson,Paul M. BILATERAL COMPARISON OF FRESH FRUIT AND VEGETABLE COMSUMPTION: WHY DO AMERICANS EAT POORLY. USDA(9/1/2000 - 2/28/2002).
  • Richards,Timothy James*, Patterson,Paul M. RETAIL CONSOLIDATION & PRODUCE BUYING PRACTICES: A SUMMARY OF THE EVIDENCE AND POTENTIAL SOLUTIONS. WSTRN GRWRS CHARITABLE FNDTN(9/1/2000 - 11/30/2000).
  • Richards,Timothy James*, Burkink,Timothy J, Schmitz,Troy Gordon. PROPOSAL FOR REAL-TIME EVALUATION SYSTEM. NATL POTATO PROMOTION BRD(8/1/2000 - 7/31/2001).
  • Richards,Timothy James*, Manfredo,Mark R. THE DETERMINATES OF MERGERS AND ACQUISITIONS AMONG FARMER COOPERATIVES. USDA(10/4/1999 - 2/28/2001).
  • Richards,Timothy James*, Patterson,Paul M. RETAIL CONSOLIDATION & PRODUCE BUYING PRACTICES: AN EMPIRICAL ANALYSIS OF THE IMPACT ON GROWER & CONSUMER WELFARE. USDA-ERS(10/1/1999 - 9/30/2004).
  • Richards,Timothy James*, Patterson,Paul M. PRODUCT R&D & GENERIC COMMODITY PROMOTION. CORNELL UNIV(10/1/1999 - 9/30/2000).
  • Richards,Timothy James*, Patterson,Paul M. RETAIL CONTRACTING AND GROWERS PRICES IN FRESH FRUIT. USDA(7/15/1999 - 7/31/2000).
  • Kagan,Albert*, Adu-Asamoah,Richard, Patterson,Paul M, Richards,Timothy James. NATIONAL FOOD & AGRICULTURAL POLICY PROJECT. USDA(6/15/1999 - 12/31/2001).
  • Richards,Timothy James*, Patterson,Paul M. EVALUATION OF EXPORT MARKETING ACTIVITIES IN LATIN AMERICA. WA APPLE COMM(10/1/1998 - 12/30/1998).
  • Richards,Timothy James*, Patterson,Paul M. MARKET STRUCTURE OF PROCESSING POTATO BUYERS: AN INVESTIGATION INTO THE ROLES OF COOPERATIVES. USDA(9/1/1998 - 8/31/1999).
  • Richards,Timothy James*, Patterson,Paul M. THE IMPACT OF PROMOTION & ADVERTISING ON CONSUMER CHOICE: AN APPLICATION TO WASHINGTON APPLES. CORNELL UNIV(7/1/1998 - 9/30/1999).
  • Kagan,Albert*, Patterson,Paul M, Richards,Timothy James. NATIONAL FOOD & AGRICULTURAL POLICY PROJECT-PHASE V. USDA(5/1/1998 - 6/30/2000).
  • Richards,Timothy James*, Patterson,Paul M. MARKET ANALYSIS FOR CATEGORY EXPANSION. WA APPLE COMM(5/1/1998 - 9/30/1998).
  • Richards,Timothy James*, Patterson,Paul M. THE EFFECT OF NEWSPAPER ADVERTISEMENT CHARACTERISTICS ON APPLE SALES. WA APPLE COMM(2/1/1998 - 6/30/1998).
  • Richards,Timothy James*, Patterson,Paul M. WASHINGTON APPLE COMMISSION: FUJI PROMOTION EVALUATION. WA APPLE COMM(6/1/1997 - 10/31/1997).
  • Kagan,Albert*, Richards,Timothy James. NATIONAL FOOD & AGRICULTURAL POLICY PROJECT II. USDA-CSREES(1/1/1996 - 10/30/1998).
  • Thor,Eric P*, Kagan,Albert, Mischen,Pamela Ann, Richards,Timothy James. INSURANCE DEMAND. USDA-ERS(8/8/1995 - 9/30/1997).
  • Thor,Eric P*, Kagan,Albert, Mischen,Pamela Ann, Richards,Timothy James. Insurance Demand. USDA(8/8/1995 - 9/30/1997).
Courses
2025 Spring
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 481 Strategic Pricing in Food Mkts
AGB 481 Strategic Pricing in Food Mkts
AGB 795 Continuing Registration
2024 Fall
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
BUS 434 Business Risk Management
BUS 434 Business Risk Management
AGB 795 Continuing Registration
AGB 791 Seminar
AGB 703 ADV AGB III: ADV Empirical Mo
2024 Summer
Course Number Course Title
AGB 792 Research
AGB 795 Continuing Registration
AGB 795 Continuing Registration
2024 Spring
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 481 Strategic Pricing in Food Mkts
AGB 481 Strategic Pricing in Food Mkts
AGB 795 Continuing Registration
AGB 494 Special Topics
HON 494 Special Topics
2023 Fall
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
BUS 434 Business Risk Management
BUS 434 Business Risk Management
AGB 703 ADV AGB III: ADV Empirical Mo
AGB 795 Continuing Registration
2023 Summer
Course Number Course Title
AGB 792 Research
AGB 795 Continuing Registration
AGB 795 Continuing Registration
2022 Fall
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
BUS 434 Business Risk Management
BUS 434 Business Risk Management
AGB 791 Seminar
AGB 703 ADV AGB III: ADV Empirical Mo
AGB 795 Continuing Registration
2022 Summer
Course Number Course Title
AGB 792 Research
AGB 795 Continuing Registration
AGB 795 Continuing Registration
2022 Spring
Course Number Course Title
AGB 493 Honors Thesis
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 481 Strategic Pricing in Food Mkts
AGB 481 Strategic Pricing in Food Mkts
AGB 494 Special Topics
HON 494 Special Topics
AGB 795 Continuing Registration
2021 Fall
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
BUS 434 Business Risk Management
BUS 434 Business Risk Management
2021 Spring
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 481 Strategic Pricing in Food Mkts
AGB 481 Strategic Pricing in Food Mkts
AGB 494 Special Topics
HON 494 Special Topics
2020 Fall
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 703 ADV AGB III: ADV Empirical Mo
BUS 434 Business Risk Management
BUS 434 Business Risk Management
2020 Spring
Course Number Course Title
AGB 790 Reading and Conference
AGB 792 Research
AGB 799 Dissertation
AGB 481 Strategic Pricing in Food Mkts
AGB 481 Strategic Pricing in Food Mkts
AGB 494 Special Topics
HON 494 Special Topics
Presentations
  • Timothy J. Richards, Stephen F. Hamilton and Geoff Pofahl. "Obesity and Hyperbolic Discounting: An Experimental Analysis.". 1st Annual EAAE / AAEA Conference, Technical University of Munich, Munich, Germany (Sep 2010).
  • Timothy J. Richards, Peter Ellsworth, Russ Tronstad and Steve Naranjo. "Market Based Instruments for the Optimal Control of Invasive Insect Species.". Paper Presented at the Agricultural and Applied Economics Association Annual Meeting (Jul 2010).
  • Timothy J. Richards and Geoffrey Pofahl. "Strategic Behavior and Cost Pass-Though by Supermarket Retailers.". Agricultural and Applied Economics Association Annual Meeting (Jul 2010).
  • Timothy J. Richards, Stephen F. Hamilton and Geoff Pofahl. "Obesity and Hyperbolic Discounting: An Experimental Analysis.". Agricultural and Applied Economics Association (Jul 2010).
  • Timothy J. Richards and Stephen F. Hamilton. "Rivalry in Price and Location by Differentiated Product Manufacturers.". INFORMS Marketing Science Conference, Cologne, Germany (Jun 2010).
  • Timothy J. Richards and Stephen F. Hamilton. "Network Externalities in Supermarket Retailing.". International Industrial Organization Society Conference, Vancouver, Canada (Apr 2010).
  • Timothy J. Richards, Peter Ellsworth, Russ Tronstad and Steve Naranjo. "Market Based Instruments for the Optimal Control of Invasive Insect Species.". PREISM Annual Workshop. Washington, DC. October, 2009 (Oct 2009).
  • Timothy J. Richards. "Competition in Price and Variety Among Supermarket Retailers.". Innovations in Consumer Research Conference, Technical University of Munich, Frie (Oct 2009).
  • Timothy J. Richards. "A Multiple Discrete / Continuous Model of Retail Price Promotions.". NEC 63 / FAMPS Conference. Banff, Alberta, Canada. September, 2009 (Sep 2009).
  • Timothy J. Richards and Geoff Pofahl. "Commodity Prices and Food Inflation.". Paper presented at Agricultural and Applied Economics Association Annual Meeting, Milwaukee, WI. Jul (Jul 2009).
  • Timothy J. Richards, Ram Acharya and Ignacio Molina. "Vertical and Horizontal market power in organic foods.". Paper presented at Agricultural and Applied Economics Association Annual Meeting, Milwaukee, WI. Jul (Jul 2009).
  • William Allender and Timothy J. Richards. "Sales and Brand Loyalty.". Paper presented at Agricultural and Applied Economics Association Annual Meeting, Milwaukee, WI. Jul (Jul 2009).
  • Stephen F. Hamilton, Kyle Stiegert and Timothy J. Richards. "Distributional Effects of Generic Advertising: An Empirical Study.". Paper presented at Agricultural and Applied Economics Association Annual Meeting, Milwaukee, WI. Jul (Jul 2009).
  • Timothy J. Richards, Miguel Gomez and Geoff Pofahl. "A Multiple Discrete / Continuous Model of Retail Price Promotions.". Paper presented at INFORMS Marketing Science Annual Meeting, Ann Arbor, MI. June, 2009 (Jun 2009).
  • Timothy J. Richards and Stephen F. Hamilton. "Network Externalities in Food Retailing.". Paper Presented at Oklahoma State University Seminar, March, 2009 (Mar 2009).
  • Timothy J. Richards and Stephen F. Hamilton. "Network Externalities in Food Retailing.". Paper Presented at Western Economics Association International Pacific Meeting, Kyoto, Japan, Februa (Feb 2009).
  • Timothy J. Richards and Luis Padilla. Promotion and Fast Food Demand. California Polytechnic State University Seminar Series (Nov 2008).
  • Timothy J. Richards, Stephen F. Hamilton and Geoffrey Pofahl. Network Externalities in Supermarket Retailing. Cornell University Seminar Series (Oct 2008).
  • Timothy J. Richards, Stephen F. Hamilton and Geoffrey Pofahl. Network Externalities in Supermarket Retailing. University of Wisconsin, Madison Seminar Series (Sep 2008).
  • Timothy J. Richards, Stephen F. Hamilton and Geoffrey Pofahl. Network Externalities in Supermarket Retailing. University of Kiel (Germany) Seminar Series (Aug 2008).
  • Timothy J. Richards, Peter Ellsworth, Steve Naranjo and Russ Tronstad. Market-Based Instruments for the Optimal Control of Invasive Insect Species: B. Tabaci in Arizona. ERS-PREISM Workshop (Aug 2008).
  • Timothy J. Richards, Stephen F. Hamilton and Geoffrey Pofahl. Network Externalities in Supermarket Retailing. Western Economics Association International Annual Meeting (Jul 2008).
  • Timothy J. Richards, Paul M. Patterson and Abe Tegene. Obesity and Nutrient Consumption: A Rational Addiction?. Western Economics Association International Annual Meeting (Jul 2008).
  • Timothy J. Richards and Lisa Mancino. Fast Food Demand, Obesity, Physical Activity and Health. American Agricultural Economics Association Annual Meeting (Jul 2008).
  • Timothy J. Richards. Stephen F. Hamilton and Geoffrey Pofahl. Network Externalities in Supermarket Retailing. American Agricultural Economics Association Annual Meeting (Jul 2008).
  • Geoffrey Pofahl and Timothy J. Richards. What is a Beverage Worth?. American Agricultural Economics Association Annual Meeting (Jul 2008).
  • Timothy J. Richards, Paul M. Patterson and Abe Tegene. Obesity and Nutrient Consumption: A Rational Addiction?. ERS / Farm Foundation Obesity Seminar, Berkeley, CA (Apr 2008).
  • Timothy J. Richards, Ram Acharya and William Nganje. Public Goods, Hysteresis and Investment in Food Safey. EAAE Innovation in Food Networks Conference, Igls, Austria (Feb 2008).
  • Timothy J. Richards and Luis Padill. Promotion and Fast Food Demand. North Dakota State University Seminar Series (Feb 2008).
  • Timothy J. Richards, Ram Acharya and William Nganje. Public Goods, Hysteresis and Investment in Food Safey. American Agricultural Economics Association Annual Meetings (Feb 2008).
  • Richards, Timothy. Discrete Choice Model of Promotion Evaluation: US Potatoes. NEC 63 / IAMA Conference
  • Richards, Timothy. Hysteresis in Food Safety Investments. INFORMS Conference
  • Richards, Timothy. Promotion and Fast Food Demand. Consumer Market Demand Network Conference
  • Richards, Timothy. Spatial Competition in Private Labels. AAEA Conference
  • Richards, Timothy. Spatio-Temporal Model of Insect Growth, Dispersion and Derivative Pricing. PREISM Workshop
Work History

Arizona State University: 1994-present. Previous Appointments: University of Alberta, Red Deer College, University of Lethbridge.

Service
  • Agricultural Economics, Editorial Board (2008 - Present)
  • European Review of Agricultural Economics, Editorial Board (2009 - 2012)
  • Agricultural and Applied Economics Assn, Dissertation of the Year Committee Member (2010 - 2011)
  • European Review of Agricultural Economics, Article of the Year Committee Chair (2010 - 2011)
  • Agricultural and Applied Economics Association, Dissertation of the Year Committee Member (2009 - 2010)
  • Arizona State University Academic Council, Member (2009 - 2010)
  • Morrison School Curriculum Committee, Member (2009 - 2010)
  • Morrison School Personnel Committee, Chair (2009 - 2010)
  • Morrison School PhD Coordinator, Chair (2009 - 2010)
  • Western Agricultural Economics Association, MS Thesis Committee Chair (2009 - 2010)
  • Agricultural Economics, Member Editorial Board (2004 - 2010)
  • Arizona State University Graduate Committee, Member (2009 - 2009)
  • Arizona State University / Graduate Committee, Member (2008 - 2008)
  • NEC 63 Research Committee, Chair (2008 - 2008)
  • Arizona State University / University Personnel Committee, Member (2008 - 2008)
Expertise Areas
Big Data in Agribusiness
Consumer Demand
Experimental Economic Methods
Food Market Analysis
Food Marketing
Food Pricing Strategy
Food Retail
Food, Water, and Energy Nexus
Market Risk Measurement
Real Options
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