Christopher Lee is a Clinical Associate Professor in marketing in the W.P. Carey School of Business. Professor Lee earned his Ph.D. at the University of Oregon in addition to a background in the sports industry.

Paisley M. Benaza, MBA is a culture & communications strategist and PhD student researching intersectional identity, technology, and socio-economic justice in the business of media, entertainment & sport in a digital world.

Tobin Ernst is the Program and Content Director for the Society for Advancing Business Editing and Writing (SABEW), based at ASU’s Cronkite School.