Douglas Olsen

Associate Professor, W. P. Carey Marketing

douglas.olsen@asu.edu

Mail code: 4106

Campus: Tempe
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Long Bio

Douglas Olsen is an associate professor with the W. P. Carey School of Business at Arizona State University. He joined the ASU in 2008. His research focuses on innovation and consumer behavior. Prior to coming to ASU, he hed positions at University of Alberta, Canada.

Education

Ph.D. University of Alberta, Canada 1992

Curriculum Vitae (0 bytes)

Publications

The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012.
"Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.
"How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.
"Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.
"Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.

Courses

2023 Summer

Course Number	Course Title
MKT 502	Marketing Management

2023 Spring

Course Number	Course Title
MKT 561	Customer Research & Analytics
MKT 550	Product Mgmt & Innovation

2022 Fall

Course Number	Course Title
MKT 590	Reading and Conference

2022 Spring

Course Number	Course Title
MKT 502	Marketing Management

2021 Fall

Course Number	Course Title
MKT 590	Reading and Conference

2021 Spring

Course Number	Course Title
MKT 591	Seminar
MKT 502	Marketing Management

2020 Fall

Course Number	Course Title
MKT 590	Reading and Conference

2020 Spring

Course Number	Course Title
MKT 591	Seminar
MKT 502	Marketing Management

2019 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 502	Marketing Management

2019 Spring

Course Number	Course Title
MKT 591	Seminar
MKT 502	Marketing Management

2018 Fall

Course Number	Course Title
MKT 502	Marketing Management
MKT 502	Marketing Management
MKT 302	Applied Mrktng Mgmt & Ldrship

Expertise Areas

Consumer Behavior

Market Research

Product Development

Innovation and Success