Douglas Olsen
Associate Professor,
Department of Marketing
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Mail code: 4106Campus: Tempe
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Long Bio
Douglas Olsen is an associate professor with the W. P. Carey School of Business at Arizona State University. He joined the ASU in 2008. His research focuses on innovation and consumer behavior. Prior to coming to ASU, he hed positions at University of Alberta, Canada.
Education
Ph.D. University of Alberta, Canada 1992
Publications
- The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012.
- "Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.
- "How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.
- "Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.
- "Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.
Courses
2026 Spring
| Course Number | Course Title |
|---|---|
| MKT 550 | Product Mgmt & Innovation |
| MKT 561 | Customer Research & Analytics |
| MKT 550 | Product Mgmt & Innovation |
2025 Fall
| Course Number | Course Title |
|---|---|
| MKT 550 | Product Mgmt & Innovation |
| MKT 561 | Customer Research & Analytics |
| MKT 561 | Customer Research & Analytics |
| MGT 590 | Reading and Conference |
| MKT 590 | Reading and Conference |
2025 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 561 | Customer Research & Analytics |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 550 | Product Mgmt & Innovation |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
| BUS 593 | Applied Project |
| MKT 502 | Marketing Management |
2024 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
2024 Spring
| Course Number | Course Title |
|---|---|
| MKT 561 | Customer Research & Analytics |
| MKT 550 | Product Mgmt & Innovation |
2023 Fall
| Course Number | Course Title |
|---|---|
| MKT 550 | Product Mgmt & Innovation |
| MKT 502 | Marketing Management |
| MKT 502 | Marketing Management |
2023 Summer
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
2023 Spring
| Course Number | Course Title |
|---|---|
| MKT 561 | Customer Research & Analytics |
| MKT 550 | Product Mgmt & Innovation |
2022 Fall
| Course Number | Course Title |
|---|---|
| MKT 590 | Reading and Conference |
2022 Spring
| Course Number | Course Title |
|---|---|
| MKT 502 | Marketing Management |
2021 Fall
| Course Number | Course Title |
|---|---|
| MKT 590 | Reading and Conference |
2021 Spring
| Course Number | Course Title |
|---|---|
| MKT 591 | Seminar |
| MKT 502 | Marketing Management |
2020 Fall
| Course Number | Course Title |
|---|---|
| MKT 590 | Reading and Conference |