Adriana Samper
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Mail code: 4106Campus: Tempe
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Adriana Samper is Associate Professor of Marketing. She joined the W.P. Carey School of Business in 2011.
Professor Samper received her B.A. in Biological Bases of Behavior from the University of Pennsylvania and her Ph.D. in Marketing from Duke University. Her research explores lay theories, stereotyping, and post-consumption outcomes in the areas of aesthetics, effort, and health. Her work has appeared in outlets such as the Journal of Consumer Research, the Journal of Consumer Psychology, Psychological Science, and the Journal of the Association of Consumer Research. In 2022, she received the AMA Foundation Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, and was selected as a 2023 Marketing Science Institute Mid-Career Scholar. She is currently on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Public Policy and Marketing.
- Ph.D. Duke University 2011
- B.A. University of Pennsylvania 2002
- Consumer Behavior
- Lay Theories
- Health and Risk Perceptions
- Effort and Attribution
- Physical Disability and Discrimination
†van der Sluis, Helen, Adriana Samper, Kirk Kristofferson, and Terri Hlava (2024) , “How Do Physical Disability Cues Influence Assumptions About Consumer Tastes? Unpacking the Disability Preference Stereotype.” Forthcoming at the Journal of Consumer Research. (†PhD student co-author’)
†Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2024), “When Do Photos on Products Hurt or Help Consumption? How Magical Thinking Shapes Consumer Reactions to Photo-Integrated Products,” Journal of Consumer Psychology, 00, 1–18. doi.org/10.1002/jcpy.1415
Choi, Jungsil, Yexin Jessica Li, and Adriana Samper (2019), “The Influence of Health Motivation and Calorie-Ending on Preferences for Indulgent Foods,” Journal of Consumer Research. https://doi.org/10.1093/jcr/ucz002
Brannon, Daniel, and Adriana Samper (2018), “Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations,” Journal of Consumer Research, 45 (December), 810–32.
Samper, Adriana, Linyun Yang, and Michelle Daniels (2018), “Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences.” Journal of Consumer Research, 45 (June), 126–47.
Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, 44 (October), 651-72.
Shrum, L.J., Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield (2014), “Materialism: The Good, the Bad and the Ugly.” Journal of Marketing Management, 30, 17-18, Special Issue: Transformative Consumer Research
Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” Journal of Consumer Research, 41 (October), 730-745.
Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred versus Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.
Cutright, Keisha, Adriana Samper and Gavan Fitzsimons (2013), "We Are What We Buy?" In The Routledge Companion to Identity and Consumption,” ed. Ayalla Ruvio and Russell Belk. New York: Routledge, 91-98.
Payne, John W., Adriana Samper, James R. Bettman and Mary Frances Luce (2008), “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122.
Courses
2024 Fall
Course Number | Course Title |
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MKT 791 | Seminar |
MKT 402 | Consumer Behavior |
2023 Fall
Course Number | Course Title |
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MKT 791 | Seminar |
MKT 402 | Consumer Behavior |
2022 Fall
Course Number | Course Title |
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MKT 402 | Consumer Behavior |
MKT 402 | Consumer Behavior |
2022 Spring
Course Number | Course Title |
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MKT 791 | Seminar |
2020 Fall
Course Number | Course Title |
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MKT 402 | Consumer Behavior |
MKT 402 | Consumer Behavior |
MKT 791 | Seminar |
MSI Mid-Career Scholar Award 2023
Erin Anderson Award for Mentoring and Research in Marketing 2022
Journal of Consumer Research Outstanding Reviewer Award 2018
Huizingh Outstanding Undergraduate Teaching Award 2014
SCP Dissertation Proposal Competition, Honorable Mention, 2010
AMA Foundation, Valuing Diversity Scholarship Recipient, 2010
Editorial Review Board Member:
- Journal of Consumer Research
- Journal of Marketing Research
- Journal of Consumer Psychology
- Journal of Public Policy and Marketing
Association for Consumer Research
Society for Consumer Psychology
Arizona State University: 2011-present Previous appointments Duke University, Lecturer, 2010