Amber Draina joined the ASU Enterprise Marketing Hub in December of 2019 as a User Experience Specialist, after working for the Hub as a student worker in the UX lab. In her new role at the Hub, Amber is responsible for providing insights on how to improve the digital experience across the ASU ecosystem for the digital brand creative team. She does this by monitoring several feedback tools and conducting user research for her team or per project request to help support other units.
Draina's background in user experience and human systems engineering includes serving as AIGA Poly's Student President for several years in which she helped to bring student clubs in need of marketing and design help together with design students to initiate real world projects for student portfolios. This propelled her to win the Fulton Difference Award as well as the Fulton outstanding undergraduate student award and the outstanding graduate student award for her program.
Draina lives in Scottsdale with her daughter and her elderly Yorkshire Terrier. She is an ASU alumna who in 2018 graduated with her BS in Graphic Information Technology with a minor in Human Systems Engineering. In 2019 she graduated with her MS in Tech with a user experience focus from the GIT program.