Dr. Samano Ramirez is Sr. Director of Strategic Enrollment and Retention Communications at EdPlus at ASU where he leads a team of communicators focused on creating unique experiences for all ASU Online learners as well as digital learning opportunities through ASU's Learning Enterprise. Dr. Samano Ramirez leads recruitment, enrollment and retention communication efforts for ASU Online, the Starbucks College Achievement Plan, ASU and Uber Education Program, Earned Admission and more. Throughout his 20-year career in marketing, he has focused heavily on communications, digital marketing, analytics and content development.
Dr. Samano Ramirez attended Tec de Monterrey in Mexico where he earned his Bachelor’s of Business Administration with an emphasis in e-marketing. He also holds a Masters of Business Administration from the University of Phoenix and a Doctorate in Educational Leadership from Northern Arizona University. In 2017 he was selected as a Leadership Fellow with the National Community College Hispanic Council and has received multiple regional and national awards for his leadership and innovation in marketing. In 2021 Dr. Samano Ramirez was among a handful of higher education leaders selected for the inaugural Salesforce.org Marketing Cloud Einstein cohort, focused on Artificial Intelligence in communications. He enjoys spending time with his family as well as playing music with friends.