Student Information
Graduate StudentInformation Technology
Ira A Fulton Engineering
Boris Robles-Slyusar is a doctoral student in Information Technology at Arizona State University's Polytechnic School. His research begins with a question: can a shopper trust a product ranking? He studies the marketing tactics behind product ratings and rankings, including reviews, incentives, placement, and what AI-generated answers do to how products get found. The work may produce a prototype that re-ranks products with those tactics accounted for.
He has run the tactics he studies. He is Director of Marketing at Emerge, a freight-tech company in Scottsdale, Arizona. At Educative, an EdTech platform with 3M+ learners, he led email and lifecycle marketing, rebuilt the affiliate program to 1,000+ partners, and built 11 internal marketing tools with AI. Before that he moved from marketing intern to data analyst at BizX, a FinTech marketplace in Bellevue, Washington.
He holds a master's in Information Technology Management from Central Washington University and a bachelor's in International Business from North Seattle College, where he serves on the Technical Advisory Committee. He speaks English and Russian and understands Ukrainian. He keeps a research journal at https://optimizehub.net.
- Doctor of Information Technology, Arizona State University (in progress)
- Master's in Information Technology Management, Central Washington University
- Bachelor's in International Business, North Seattle College
2023: Outstanding Leader Award and Certificate of Excellence, Central Washington University
2022: Finalist, NASBITE International Case Competition
2021: Champion, Russell Investments International Case Competition, University of Washington
- Director of Marketing, Emerge, Scottsdale, Arizona, 2026 to present
- Founder, OptimizeHub LLC, Arizona, 2024 to present
- Senior Digital Marketing Manager, Educative, Bellevue, Washington, 2023 to 2026. Led email and lifecycle marketing, rebuilt the affiliate program to 1,000+ partners, and built 11 internal marketing tools with AI.
- Marketing Intern to Data Analyst, BizX, Bellevue, Washington, 2021 to 2023. Joined as a marketing intern and finished as a data analyst at a FinTech marketplace.
- Member, Technical Advisory Committee, North Seattle College, 2024 to present. Advises faculty on industry trends and curriculum.
- Coordinator, student leadership organization, School of Journalism, Kuban State University, 2017
Boris Robles-Slyusar founded OptimizeHub LLC in 2024 as a marketing systems consulting practice for marketing and sales teams. Beyond potential occasional projects, it no longer operates as a business, and its domain and tooling host his doctoral research journal at https://optimizehub.net.
- Director of Marketing, Emerge, 2026 to present
- Founder, OptimizeHub LLC, 2024 to present
- Senior Digital Marketing Manager, Educative, 2023 to 2026
- Marketing Intern to Data Analyst, BizX, 2021 to 2023