Maura Scott
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Phone: 480-965-3621
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BUSINESS COLLEGE C WING TEMPE, AZ 85287
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Mail code: 4106Campus: Tempe
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Maura L. Scott is a professor of marketing and the Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business at Arizona State University.
Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial, health, and food decisions, particularly among underrepresented, marginalized, and vulnerable populations. She also studies how business research can help contribute to a more sustainable world.
Her research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others.
Her work has been mentioned in leading outlets including New York Times, Wall Street Journal, Time, Forbes, Fast Company, and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports, and Good Housekeeping.
She is Co-Editor of the Journal of Marketing. She previously served as joint Editor-in-Chief of the Journal of Public Policy & Marketing. She has also served as associate/area editor for the leading journals in the discipline, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.
Professor Scott serves on the Board of Directors for the American Marketing Association (AMA). She is a past president of the AMA’s Academic Council and has served on the Board of Directors of the Association for Consumer Research (ACR). She serves as an academic fellow of the Marketing Science Institute.
Professor Scott won the Society for Consumer Psychology’s 2024 Distinguished Scientific Contribution Award. She has won the Thomas C. Kinnear Best Paper Award (JPP&M), the Weitz-Winer-O'Dell Award (JMR), and a distinguished winner of the AMA-EBSCO-RRBM Award for Responsible Research. She was a finalist for the Paul E. Green Award (JMR) and an honorable mention for the Robert Ferber Award (JCR).
She enjoys teaching and mentoring, and she has been actively involved in the PhD Project for many years. She has also won awards for serving as a mentor, including the Tenure Project Impact Award for supporting junior faculty, the Williams-Qualls-Spratlen Award for Excellence in Multi-Cultural Mentoring for her support of doctoral students and undergraduates, and the AMA DocSIG Mathew Joseph Award for mentoring doctoral students. She has taught undergraduate consumer behavior, marketing management, marketing principles, and marketing strategy, and doctoral seminars in consumer behavior theory and consumer behavior research methods.
- PhD. Business Administration, (Marketing), W. P. Carey School of Business, Arizona State University, Tempe, AZ
- MS. Management (Marketing Major), Krannert School of Management, Purdue University, West Lafayette, IN
- BS. Economics (Concentration Areas: Computer Science and Psychology), Purdue University, West Lafayette, IN
Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott, Rebecca J. Slotegraaf (2026), “Cementing JM’s Impact on the Marketing Eco-System: Empirical Execution,” Journal of Marketing, 90 (3), 1-12, Editorial. (UTD, FT50)
Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott, Rebecca J. Slotegraaf (2026), “Cementing JM’s Impact on the Marketing Eco-System: Advancing Big Ideas,” Journal of Marketing, 90 (1) 1-8, Editorial. (UTD, FT50)
Martin Mende, Amy Ostrom, Juneha Baek, Donghyuk Shin, Sanghak Lee, Maura L. Scott, (2026) “The 2026 Service Research Priorities: AI-driven Discovery, Interdisciplinary Influence Dynamics, and the ‘Interactive Service Scholarship Incubator’ for Personalized Priorities,” Journal of Service Research.
Martin Mende and Maura L. Scott (2026) "The Prosperity Paradox: Economic Growth, Inclusion, Marketing Systems, and Institutional Trust." Journal of Public Policy & Marketing 45 (3) 261-264.
Nicole J. Heß, Martin Mende, Maura L. Scott, Anne Roggeveen, Dhruv Grewal, (2026) “Served by a Cyborg: Understanding Consumer Responses to Human Enhancement Technologies,” Journal of Retailing, 102(1), 114-131.
Hassler, Corinne M.K., Martin Mende, Maura L. Scott, Lisa E. Bolton (2025) “The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior,” Journal of Marketing. 89 (1) 19-38, (UTD, FT50)
Fronczek, Lane Peterson, Maura L. Scott, Martin Mende, Brennan Davis, Myla Bui, (2025) “Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption,” Journal of Marketing Research. (UTD, FT50)
Shanks, Ilana, Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, (2025) “Cobotics and Its Power Dynamics: Establishing and Mitigating Unintended Consequences of Human-Robot Collaboration in Healthcare Services,” Journal of the Academy of Marketing Science. (FT50)
Plangger, Kirk, Matteo Montecchi, Ko de Ruyter, Debbie I. Keeling, Maura L. Scott, Darren W. Dahl, (2025), “We Could be Heroes: Reflections on Reimagining Marketing Strategies for a Better World,” Journal of the Academy of Marketing Science, Special Issue Editorial. (FT50)
Lteif, Lama, Helen van der Sluis, Lauren Block, Luca Cian, Vanessa Patrick, and Maura L. Scott, (2025) “Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion,” Journal of Public Policy & Marketing.
Scott, Maura L., Martin Mende, Lorena Garcia Ramon (2025) “Inclusivity in the Marketplace through the Lens of Social-Movements and Counter-Movements Theories,” Journal of Business Research, 189, Special 50th Anniversary Issue.
Mende, Martin, Abhishek Borah, Maura L. Scott, Lisa E. Bolton, Leonard Lee (2024) “People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research,” Journal of Consumer Research 51 (1). (UTD, FT50)
Scott, Maura L., Sterling A. Bone, Glenn L. Christensen, Annelise Lederer, Martin Mende, Brandon G. Christensen, Marina Cozac, (2024) “Revealing and Mitigating the Effects of Racial Bias and Discrimination in Financial Services,” Journal of Marketing Research. (UTD, FT50)
Fronczek, Lane Peterson, Martin Mende, Maura L. Scott, Gergana Y. Nenkov, and Anders Gustafsson, “Friend or Foe? Can Anthropomorphizing Self-Tracking Devices Backfire on Marketers and Consumers?” (2024), Journal of the Academy of Marketing Science. 51 (5) 1075–1097 (FT50)
Cozac, Marina, Martin Mende and Maura L. Scott, (2024) “Away from Maladaptive Food Consumption and Toward Food Well-Being: A Sustainable Future of Food,” in Maladaptive Consumer Behavior: Theory, Research, and Intervention. Ed. Ingrid M. Martin and David W. Stewart, Springer Nature. 978-3-031-60198-9.
Garbas, Janina, Sebastian A. Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann, (2023) “You Want to Sell This to Me Twice? How Perceptions of Betrayal May Undermine Internal Product Upgrades,” Journal of the Academy of Marketing Science, 51 (2), 286–309. (FT50)
Mende, Martin, Dhruv Grewal, Abhijit Guha, Kusum Ailawadi, Anne Roggeveen, Maura L. Scott, Aric Rindfleisch, Koen Pauwels, Barbara Kahn, (2023) “Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound,” Journal of the Association for Consumer Research, 8 (2), 220-234.
Cozac, Marina, Martin Mende, Maura L. Scott, (2023) “Fueling Against Stress: How Fuel Snacks Affect Consumers at the Intersection of Stress and Gender,” Journal of Business Research.
Dugan, Riley, Valentina Ortiz Ubal, Maura L. Scott, (2023) “Sales Well-Being: A Salesperson-focused Framework for Individual, Organizational, and Societal Well-Being,” Journal of Personal Selling & Sales Management, 43 (1), 65-83.
Arsel, Zeynep, David Crockett, and Maura L. Scott, (2022) “Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda,” Journal of Consumer Research, 48 (5) 920-933. (UTD, FT50)
Grier, Sonya, Guillaume Johnson, Maura L. Scott, (2022) “From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions through the Lens of Consumer Psychology,” Journal of Consumer Psychology, 32 (1) 97-126. (FT50)
de Ruyter, Ko, Debbie I. Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, and Darren W. Dahl, (2022) “Reimagining Marketing Strategy: Driving the Debate on Grand Challenges,” Journal of the Academy of Marketing Science, 50 (1), 13-21. (FT50)
Scott, Maura L. and Martin Mende, (2022) “Impact for Good: A Journey toward Impact through Marketing Scholarship,” European Journal of Marketing, 56 (9), 2573-2585.
Fronczek, Lane Peterson, Martin Mende, and Maura L. Scott, (2022) “From Self-Quantification to Self-Objectification? Framework and Research Agenda on Consequences for Well-Being,” Journal of Consumer Affairs. 56 (3) 1356-1374.
Kumar, Smriti, Elizabeth G. Miller, Martin Mende, Maura L. Scott, (2022) “Language Matters! Humanizing Service Robots Through the Use of Language During the COVID-19 Pandemic,” Marketing Letters, 33, 607–623.
Harmeling, Colleen, Martin Mende, Maura L. Scott, and Robert Palmatier, (2021) “Marketing, Through the Eyes of the Stigmatized,” Journal of Marketing Research, 58 (2) 223-45. (Lead article) (UTD, FT50)
Mende, Martin, Linda C. Salisbury, Gergana Y. Nenkov, and Maura L. Scott, (2020) “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts,” Journal of Consumer Psychology, 30 (2), 379-91. (FT50)
Heß, Nicole, Corinne M. Kelley, Maura L. Scott, Martin Mende, and Jan H. Schumann, (2020) “Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores,” Journal of Retailing, 96 (3), 344-61.
Grewal, Dhruv, Mirja Kroshke, Martin Mende, Anne L. Roggeveen, and Maura L. Scott (2020) “Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Service Experiences in Retail, Sales, and Service Settings,” Journal of Interactive Marketing, 51, 9-25.
Mende, Martin, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks, (2019) “Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses,” Journal of Marketing Research, 56 (4), 535-56. (Lead article) (UTD, FT50)
Mende, Martin, Maura L. Scott, Aaron M. Garvey, and Lisa E. Bolton, (2019) “The Marketing of Love: How Attachment Styles Affect Romantic Consumption,” Journal of the Academy of Marketing Science, 47 (2) 255-73. (FT50)
Bublitz, Melissa, Tracy Rank-Christman, Luca Cian, Xavier Ignacio Cortada, Adriana Madzharov, Vanessa Patrick, Laura Peracchio, Maura L. Scott, Aparna Sundar, Ngoc Minh To, and Claudia Townsend, (2019) “Collaborative Art: A Transformational Force within Communities,” Journal of the Association for Consumer Research, 4 (4), 313-31.
Mead, James A., David M. Hardesty, and Maura L. Scott, (2019) “Low Detail Future Variety: Providing Affective Relief during Repetitive Music Consumption,” Psychology & Marketing, 36 (11) 975-88.
Mende, Martin, Maura L. Scott, and Lisa E. Bolton, (2018) “All That Glitters is Not Gold: When and Why Service Providers’ Conspicuous Consumption Triggers Reward or Penalty Effects,” Journal of Service Research, 21 (4), 405-20.
Hüttel, Björn, Jan H. Schumann, Martin Mende, Maura L. Scott, and Christian Wagner, (2018) “How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects,” Journal of Service Research, 21 (3), 267–83. (Lead article)
Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen, (2018) “Negative Associations of Frozen Compared with Fresh Vegetables: Convergence of Evidence between Implicit and Explicit Measures,” Appetite, 127, 296-302.
Mende, Martin, Maura L. Scott, Mary Jo Bitner, and Amy L. Ostrom, (2017) “Activating Customers for Better Coproduction Outcomes: The Interplay of Firm-Assigned Workload, Service Literacy, Eustress, and Organizational Support,” Journal of Public Policy & Marketing, 36 (1), 137-55.
Mandel, Naomi, Maura L. Scott, Sunghoon Kim, and Rajiv K. Sinha, (2017) “Strategies for Improving Self-Control among Naïve, Sophisticated, and Time-Consistent Consumers,”
Journal of Economic Psychology, 60, 109-25.
Connell, Paul, Stacey Finkelstein, Maura L. Scott, and Beth Vallen, (2017) “Preventing Food Waste and Promoting Healthier Eating Among Lower Income Families in Industrialized Nations,” Handbook of Famine, Starvation, and Nutrient Deprivation: From Biology to Policy. Ed. Victor R. Preedy and Vinood B. Patel. Springer.
Connell, Paul M., Stacey R. Finkelstein, Maura L. Scott, and Beth Vallen, (2016) “Helping Lower Income Parents Reduce the Risk of Food Waste from Children’s Aversion to Healthier Food Options: Comment on Daniel 2016,” Social Science & Medicine, 150, 286-89.
Scott, Maura L. and Gergana Y. Nenkov, (2016) “Using Consumer Responsibility Reminders to Reduce Cuteness-Induced Indulgent Consumption,” Marketing Letters, 27(2), 323-36.
Mende, Martin, Maura L. Scott, Katherine N. Lemon, and Scott Thompson, (2015) “Consumer Judgments of Firm Integrity in Light of Firm-Initiated Relationship Ending,” in Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery. Taylor & Francis / Routledge, pages 233-49.
Nenkov, Gergana Y. and Maura L. Scott, (2014) “So Cute I Could Eat It Up: Priming Effects of Cute Products on Indulgent Consumption,” Journal of Consumer Research, 41 (2), 326-41. (UTD, FT50)
Hoegg, JoAndrea, Maura L. Scott, Andrea C. Morales, and Darren W. Dahl, (2014) “The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes,” Journal of Consumer Psychology, 24 (1), 70-78. (FT50)
Scott, Maura L., Martin Mende, and Lisa E. Bolton, (2013) “Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships,” Journal of Marketing Research, 50 (3), 334-47. (UTD, FT50)
Scott, Maura L. and Stephen M. Nowlis, (2013) “The Effect of Goal Specificity on Consumer Goal Reengagement,” Journal of Consumer Research, 40 (3), 444-59. (UTD, FT50)
Montoya, Detra Y. and Maura L. Scott, (2013) “The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior,” Journal of Public Policy & Marketing, 32 (1), 82-96.
Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth G. Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, and Beth Vallen, (2013), “Food for Thought: Transforming Research into Actionable Information for Consumers,” Journal of Business Research, 66 (8), 1211-18.
Morales, Andrea C., Maura L. Scott, and Eric A. Yorkston, (2012) “The Role of Accent Standardness in Message Preference and Recall,” Journal of Advertising, 40 (1), 33-46.
Block, Lauren, Sonya Grier, Terry Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russ Laczniak, Jane Machin, Carol Motley, Laura Peracchio, Simone Pettigrew, Maura L. Scott, and Mirjam van Ginkel Bieshaar (2011), “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being,” Journal of Public Policy & Marketing, 30 (1), 5-13.
Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth G. Miller, Carol M. Motley, Paula C. Peter, Priya Rajagopal, Maura L. Scott, and Beth Vallen, (2011) “The Quest for Eating Right: Advancing Food Well-Being,” Journal of Research for Consumers, 19 (1), 1-12.
Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), “The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters,” Journal of Consumer Research, 35 (3), 391-405. (UTD, FT50)
JPP&M EDITORIALS
Scott, Maura L. and Kelly D. Martin (2023), “And Still We Rise: Inclusive Impact through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment,” Journal of Public Policy & Marketing, 42(4) 297-302.
Martin, Kelly D. and Maura L. Scott, (2022), “We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions through Novel Perspectives,” Journal of Public Policy & Marketing, 41 (3).
Scott, Maura L., Corinne M. K. Hassler, Kelly D. Martin (2022), “Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research,” Journal of Public Policy & Marketing, 41 (1), 1-9.
Mende, Martin and Maura L. Scott (2021), “May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World,” Journal of Public Policy & Marketing, 40 (2), 116-125.
Martin, Kelly D., Abhishek Borah, and Maura L. Scott (2021), “Journal of Public Policy & Marketing at 40: Celebrating History and Impact,” Journal of Public Policy & Marketing.
Martin, Kelly D. and Maura L. Scott (2021), “Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity,” Journal of Public Policy & Marketing, 40 (1), 1-6.
Scott, Maura L. and Kelly D. Martin (2021), “COVID-19 Update Editorial: Introduction to the Commentary Series. Inequalities and Divides as We Continue to Grapple with a Global Pandemic,” Journal of Public Policy & Marketing, 40 (1), 83-88.
Scott, Maura L., Kelly D. Martin, Josh Wiener, Pam S. Ellen, Scot Burton (2020), “The COVID-19 Pandemic at the Intersection of Marketing and Public Policy,” Journal of Public Policy & Marketing, 39 (3), 257-65.
Scott, Maura L. and Beth Vallen (2019), “Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the Future,” Journal of Public Policy & Marketing, 38 (2) 127-35.
ADDITIONAL PUBLISHED WORK
Winterich, Karen Page and Maura L. Scott (2024), “Framing the Job Market and Job Market Process,” Marketing News. AMA Transitions Guide: Navigating the Progression from Doctoral Student to Marketing Professor. Ed. Michelle Kritselis and Marilyn Stone.
Hassler, Corinne M.K., Martin Mende, Maura L. Scott, Lisa E. Bolton (2023), “The Ambassador Effect: How Inducing an Ambassador Role and Environmental Consciousness Impact Prosocial Marketplace Behavior,” Marketing Science Institute Working Paper Series.
Scott, Maura L. (2023) “A Decades Long Journey of Marketing and Public Policy Research to Support the Greater Good,” in Usha C. V. Haley and Andrew Jack, “Measuring Societal Impact in Business & Management Research: From Challenges to Change
(White Paper),” London: SAGE. https://doi.org/10.4135/wp230103
Mende, Martin, Maura L. Scott, and Dhruv Grewal (2021), “Leveraging Technology to Improve Customer Relationships,” Impact at JMR, (May 17, 2022), Available at: https://www.ama
.org/2022/05/17/leveraging-technology-to-improve-customer-relationships/
Shanks, Ilana, Mende, Martin, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, (2021) “Who’s the Boss? Consumer Response to Human-Robot Cobotic Teams in Healthcare Service,” Marketing Science Institute Working Paper Series, Report 21-128.
Grewal, Dhruv, Martin Mende, Abhijit Guha, Kusum Ailawadi, Barbara Kahn, Anne Roggeveen, Maura L. Scott, Aric Rindfleisch, Koen Pauwels, (2021) “Marketing in a Crises-Laden World,” Marketing Science Institute Working Paper Series, Report 21-116.
Scott, Maura L. (2018) “What Factors Influence Over-Consumption and How Can Marketers Use This Information to Improve Customers’ Wellbeing?” Mapping Out Marketing: Navigation Lessons from the Ivory Trenches, Ed. Ronald Paul Hill, Catherine M. Lamberton, Jennifer Swartz. Taylor & Francis / Routledge.
Mende, Martin, Maura L. Scott, Jenny van Doorn, Ilana Shanks, and Dhruv Grewal, (2017)
“Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption,” Marketing Science Institute Working Paper Series, Report 17-125.
Mende, Martin, Colleen Harmeling, Maura L. Scott, and Robert Palmatier, (2017) “Effective Customer Engagement Strategies in Health Care: The Role of Stigma,” Marketing Science Institute Working Paper Series, Report 17-105.
Courses
2026 Fall
| Course Number | Course Title |
|---|---|
| MKT 402 | Consumer Behavior |
| MKT 402 | Consumer Behavior |
| MKT 502 | Marketing Management |
2025 Fall
| Course Number | Course Title |
|---|---|
| MKT 402 | Consumer Behavior |
| MKT 402 | Consumer Behavior |
2025 Spring
| Course Number | Course Title |
|---|---|
| MKT 791 | Seminar |
2024 Fall
| Course Number | Course Title |
|---|---|
| MKT 402 | Consumer Behavior |
| MKT 402 | Consumer Behavior |
Research Honors and Awards
- Journal of Marketing Research, Weitz-Winer-O’Dell Award, Finalist (2026)
- AMA-EBSCO-RRBM Responsible Research in Marketing Award, Distinguished Winner (2025)
- Financial Times, Responsible Business Education Award, Highly Commended Article (2025)
- Julian Bond Institute, Center for Responsible Lending, Inaugural Fellow (2025)
- Society for Consumer Psychology, Distinguished Scientific Contribution Award Winner (2024)
- Journal of Marketing Research, Weitz-Winer-O’Dell Award, Winner (2024)
- Bradford-Osborne Research Award, First Place Winner (2024)
- Sheth Foundation JAMS, Best Paper Award, Finalist (2024)
- Journal of Consumer Psychology, Best Paper Award, Winner (2023)
- Marketing Science Institute, MSI Scholar (2023)
- AMA SERVSIG, Best Service Article, Winner (2023)
- AMA-EBSCO-RRBM Responsible Research in Marketing Award, Finalist (2023)
- James M. Comer Award (JPSSM) for Best Paper Contributing to Theory, Winner (2023)
- AMA-EBSCO-RRBM Responsible Research in Marketing Award, Winner (2022)
- Journal of Marketing Research, Paul E. Green Award, Finalist (2022)
- FSU College of Business, Core Values Award, Winner (2022)
- Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence (2021)
- Journal of Service Research, Best Paper Award, Finalist (2019)
- Journal of the Academy of Marketing Science, Outstanding Area Editor Award (2018)
- FSU College of Business, Outstanding Senior Faculty Research Award (2017)
- Marketing Science Institute, MSI Young Scholar (2015)
- Journal of Public Policy & Marketing Outstanding Reviewer Award (2015)
- FSU College of Business, Dean’s Emerging Scholar Award (2014 - 2017)
- AMA Marketing and Society Special Interest Group (MASSIG) Emerging Scholar Award (2014)
- Journal of Public Policy & Marketing, Thomas C. Kinnear Best Paper Award, Winner (2014)
- FSU University Wide Exemplary Research & Scholarship Recognition Dinner Invitee (2014)
- AMA Sheth Foundation Doctoral Consortium Faculty Presenter (2010)
- Journal of Consumer Research, Robert Ferber Award, Honorable Mention (2009)
- ACR-MSI Transformative Consumer Research Conference, Best Abstract Award (2007)
- American Marketing Association Foundation, Valuing Diversity Award (2006)
Co-Editor, Journal of Marketing (term: 2025 - 2028)
Joint Editor-in-Chief, Journal of Public Policy & Marketing (term: 2020 - 2023)
Associate Editor / Area Editor
- Journal of Marketing, 2019 – 2020, 2023 - 2024
- Journal of Marketing Research, 2022 - 2024
- Journal of the Academy of Marketing Science, 2017 – present
- Journal of Consumer Psychology, 2024
- Journal of Consumer Research, 2021 - 2023
- Journal of Public Policy & Marketing, 2017 - 2020
- Journal of Business Research, 2023 - 2025
American Marketing Association
- AMA Board of Directors (2024 – 2027)
- AMA Academic Council (2017 – 2024)
- President, 2022-2023
- * Executive Committee, 2020 – 2024
- * Member, 2017 - 2020
- AMA Selection and Policy Committees
- * AMA Fellows Selection Committee, Chair, 2023
- * AMA Board of Directors Selection Committee, 2021 - 2023
- * AMA Ethics Committee, 2021 – 2022
- * Journal of Marketing, Shelby D. Hunt/Harold H. Maynard Award Selection Committee, Member 2024, Chair 2026
- Marketing and Public Policy Conference / MASSIG
- 2017 Marketing & Public Policy Conference, Co-Chair (with Sterling Bone and Jerome Williams). Theme: Promoting Solutions for Quality of Life and Consumer Well-Being
- 2018, 2016 Marketing & Public Policy Conference, Planning Committee
- 2022, 2018, 2016 MPPC, Doctoral Workshop Faculty Mentor
- 2015 – 2024, Marketing and Society SIG Emerging Scholar Selection Committee
- AMA-Sheth Foundation Early Career Consortium, Mentor and Panelist, 2026
- AMA Sheth Doctoral Consortium: Faculty Fellow: 2026 (Fordham Univ.) 2024 (Univ. of Manchester), 2023 (BI Norwegian Business School), 2019 (New York Univ.), 2010 (Texas Christian Univ.)
- 2007 Social Program Committee Co-Chair, Arizona State University (with Martin Mende)
- AMA Foundation Reviewer: Williams, Qualls, Spratlen (WQS) Award; Valuing Diversity Scholarship; V. Kumar Award for Service to Marketing Scholarship, Committee Member
Better Marketing for a Better World (BMBW)
- Panelist, BMBW at the AMA Sheth Doctoral Consortium in Manchester, UK (6/2024)
- Participant, Ditchley Retreat for Marketing Research to Reduce Poverty, Improve Health, and Increase Sustainability. (5/2024)
Transformative Consumer Research
- 2019 Conference Co-Chair, Transformative Consumer Research Conference, Florida State University (with Martin Mende)
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TCR Conference, Track Chair or Participant (competitive application process). 2025 American University; 2023 Royal Holloway University; 2021 University of Virginia; 2017 Cornell University (track co-chair with Martin Mende); 2015 Villanova University; 2011 Baylor University; 2009 Villanova University; 2007 Dartmouth College.
Association for Consumer Research
- 2025 – Co-chair, ACR-Sheth Doctoral Symposium (with Brent McFerran). Organized the symposium for 185 student participants, with 70 faculty mentors.
- 2024 – Simonson Mentorship Award Committee
- 2023 – Journal of Consumer Research Ferber Award Judge
- 2020 - 2022, ACR Board of Directors, Industry Perspectives Director
- 2017 ACR Conference, Working Paper and Data Blitz Sessions Co-Chair (with Andrew Gershoff), (439 submissions)
- 2021 - present, ACR – PhD Project Mentoring Program, Mentor
- 2016 ACR, Berlin, Associate Editor (44 full-length papers, 10 sessions)
- 2014 - 2017, ACR Doctoral Consortium, Invited Faculty
- 2010 - 2014, Reviewer, ACR Transformative Consumer Research Grants
- 2009 - 2014, ACR Transformative Consumer Research Advisory Board
- 2009, TCR Database Development Committee, Grant Resources Database Committee
- ACR Asia Pacific, Program Committee Member (2015, 2019)
- ACR Sheth Foundation Dissertation Grant Competition Reviewer
Society for Consumer Psychology
- 2024, SCP Distinguished Scientific Contribution Award, Winner
- 2024, JCP Best Paper Award (2022), Selection Committee Member
- 2024, JCP Best Paper by an Early Career Contributor (2022), Selection Committee Member
- 2022 SCP Mentoring Program (Mentor to Elicia John, American University)
- 2022 Moderator for SCP Webinar “AI, Race, Gender, and Intersectionality: Risks and Opportunities” featuring Meredith Broussard
- 2021 - 2022, Committee Member: JCP Best Paper Award and JCP Junior Contributor Award
- 2014 - 2017 SCP Main Conference, Program Committee Member
- 2015 SCP International Conference, Vienna, Program Committee Member
- 2011 Co-Chair, SCP Doctoral Consortium (with Naomi Mandel and David Silvera)
- 2009 - 2012, Chair, Ethnic Minority Affairs Committee
PhD Project, Tenure Project, and Marketing Experts & Faculty Alliance (MEFA)
- 2024, Tenure Project Impact Award (Winner)
- 2022 - 2024, Inaugural PhD Project Advisory Committee (PAC-15)
- 2022 – 2024, Tenure Project, Inaugural Senior Faculty Planning Committee Member
- 2023 - 2024, Tenure Project Mentor (Mentor to Maria Langlois)
- 2022 - 2023, Tenure Project Mentor (Mentor to Lorena Garcia Ramon)
- 2022, 2023, PhD Project Conference, Plenary Session Presenter
- 2021 - present, Co-Founder and Co-Chair, Dr. Ilana Shanks Emerging Scholar Award
- 2021 Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence (Winner)
- 2020, MEFA Annual Conference, Invited Speaker, Research Productivity and Well Being
- 2020 - present, Faculty-to-Student Mentor Program
- 2019, 2022, Panelist, Marketing PhD Programs, Annual PhD Project Conference
- 2015 - 2018, Faculty Advisor, PhD Project, Marketing Doctoral Student Association
- 2014, 2009 PhD Project – PhD Project Mock Interviewer, AMA Job Market
- 2006 PhD Project – PhD Project Presentation, Preparing for Comprehensive Exams
Responsible Research in Business and Management (RRBM)
- 2022 RRBM Academic Summit, Panelist
- Allen, Bob, Africa Arino, Maura L. Scott (11/2022), guest speaker, “RRBM Seminar: Philosophical Foundations of Responsible Research,” hosted by Anne Sui.
- 2021 RRBM Academic Summit. Roundtable Discussion Facilitator, Journal Editors
- AMA-EBSCO-RRBM Awards
- 2019 - 2020, Co-Chair, Inaugural Awards Committee
- 2020 - 2022, Awards Committee Member
Marketing Science Institute
- 2023 – 2025, MSI Academic Fellow
- 2023, MSI Scholar
- 2013, MSI Young Scholar
- 2016 MSI Trustees Meeting, Priorities Discussion Leader, Healthcare
- 2015 - present, Reviewer, MSI Clayton Doctoral Dissertation Award
- 2011, MSI 50th Anniversary Celebration, ACR, Co-Presenter (with Punam A. Keller)
Frontiers in Service
- 2024, Co-Chair, Frontiers in Service Conference, with Michael Brady, Martin Mende, and Harrison Pugh, Amelia Island, FL
- 2022, Doctoral Consortium, Faculty Presenter, Babson College, Boston, MA
- 2019, Doctoral Consortium, Faculty Mentor, National University of Singapore, Singapore