Moe Madouh
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Phone: 480-616-5486
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555 North Central Avenue, 502H Phoenix, AZ 85004
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Mail code: 2780Campus: Poly
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Dr. Moe Madouh
Ph.D. in Journalism and Mass Communication
Walter Cronkite School of Journalism and Mass Communication, Arizona State University
Dr. Moe Madouh earned a Ph.D. in Journalism and Mass Communication, completing the dissertation titled “The Dark Web Ecology: A Netnographic Study of Dark Web Social Networks.” This research offers a critical examination of online subcultures, media ecologies, and the dynamic interplay between surface‑web and dark‑web environments through both qualitative and computational lenses.
Research Interests
- Dark Web Studies and Digital Subcultures
- Computer‑Mediated Communication (CMC)
- Media Ecology and Critical Cultural Studies
- LGBTQ+ Representation and Identity in Media
- Health Communication and Risk Messaging
- Advertising and Marketing Communication
- Popular Culture and Sports Media
Dr. Madouh’s scholarship bridges theoretical depth with methodological innovation, integrating netnography, computational text analysis, and critical media theory to illuminate the complexities of digital communication and emerging media environments.
Ph.D. in Mass Communication and Journalism
M.A in Strategic Communication with an emphasis on Public Relations
B.A in Communication, Arizona State University.
Dark web social networks, Cyber security, Custom web crawlers, Media Ecology, Eating disorder digital culture, platform governance, Bert-topic algorithms, computational methodologies, qualitative methedologies.
Madouh, M., & Kwon, K. H. (2023). Evolving in the Shadows: A Media Ecology Study of Dark Web Social Networks. Journal of Communication Inquiry, 0(0). https://doi.org/10.1177/01968599231210776
Johnson, R. G., Al-khateeb, S., Cupido, K., Madouh, M., & Romney, M. (2025). Cheating or Fair Competition? A Structuration Analysis of Social Media Responses to Lia Thomas’ NCAA Swimming Championship. Communication & Sport, 0(0). https://doi.org/10.1177/21674795251330304
Mundel, J., Madouh, M., Vizcaíno, M., & Aparício, S. (2025). Tailored T2D risk communication for Hispanics: ethnic endorser effects on health and sharing intentions. Ethnicity & Health, 1-20. https://doi.org/10.1080/13557858.2025.2600273
Conference Presentations:
- Society for Personality and Social Psychology (SPSP), New Orleans, LA – 2020. Narratives of Fear, Panic, and Sensationalism in COVID-19.
- International Communication Association (ICA), Paris, France – 2022. The End(chan): Apocalyptic Narratives of Good and Evil in the Semi-Dark Web -Top Poster Award.
- Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI – 2022. Chatting with #Ana and #Mia: Instagram Community & Eating Disorders.
- International Communication Association (ICA), Toronto, Canada – 2023. Social Justice Icon or Unfair Participation? A Thematic Analysis of Media Framing of Lia Thomas’ National Championship
- AEJMC, Washington, D.C. – 2024. University Inspiration, Fairness, Cheating, and Transphobia: An Analysis of Tweets About Lia Thomas’ NCAA Swimming Championship.
- International Congress of Behavioral Medicine (ICBM), 2025. Exploring the Potential of Social Media to Deliver a Dietary Intervention Among U.S. Hispanics at Risk for Type 2 Diabetes.
- D.C. Health Communication Conference (DCHC), Washington, D.C. – 2025. Social Media Messaging for Preventing Type 2 Diabetes Among the Hispanic Community in the U.S.
- International Communication Association (ICA), Denver, Colorado – 2025.Social Media and Health: Understanding the Impact of Culturally Relevant Content on Hispanic Diabetes Prevention.
Courses
2026 Fall
| Course Number | Course Title |
|---|---|
| TWC 455 | Digital Ethics Internet Policy |
| TWC 455 | Digital Ethics Internet Policy |
| TWC 122 | Introduction to Social Media |
| TWC 355 | Digital Ethics |
| TWC 355 | Digital Ethics |
| TWC 405 | Writing for Social Media |
| TWC 405 | Writing for Social Media |
2025 Fall
| Course Number | Course Title |
|---|---|
| MCO 427 | Misinformation and Society |
| MCO 427 | Misinformation and Society |
2024 Fall
| Course Number | Course Title |
|---|---|
| JMC 115 | Civility Community Cronkite |
2024 Spring
| Course Number | Course Title |
|---|---|
| JMC 115 | Diversity&Civility at Cronkite |
2023 Fall
| Course Number | Course Title |
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| JMC 115 | Diversity&Civility at Cronkite |
Top poster presenter award at the 72nd International Communication Association (Paris, 2022) presenting research paper titled "The End(chan) of Times: Apocalyptic Narratives of Good and Evil in the Semi-Dark Web"
Study of the United States Institutes (SUSI) - Program Coordinator