Profiles in "Social Media" Expertise Area

  • Matt Sopha is a Clinical Associate Professor of Information Systems and Data Analytics at Arizona State University's W. P. Carey School of Business.
  • Sarah Hough is executive director of digital brand creative for ASU's Enterprise Marketing Hub with more than 20 years of experience in communications, branding, institutional advancement and marketing in a higher ed environment.
  • Charles Giles teaching interests are in digital strategies, data-driven marketing, and AI marketing.
  • Bin Gu’s research interests are in data analytics, online platforms, online social media and social network, mobile commerce and IT-enabled business models.
  • Alexander Halavais is a researcher, author, and creator, interested in the ways in which automation, datafication, and AI change the nature of learning and allow for new forms of creativity, collaboration, and autonomy.
  • K.Hazel Kwon is an associate professor and the lead researcher at the MIDaS Lab at Walter Cronkite School of Journalism & Mass Comm. Her research focuses on social/digital media and society, and online information disorder.
  • May is the manager of marketing and communications at SHPRS. Her duties include managing the website, creating engaging content for multiple platforms, email communications and supervising staff.
  • Leads The College of Liberal Arts and Sciences marketing and communications team in developing strategy and directs all marketing efforts, websites, branding, social media, media relations and publicity.