Matt Sopha is a Clinical Associate Professor of Information Systems and Data Analytics at Arizona State University's W. P. Carey School of Business.

Sarah Hough is executive director of digital brand creative for ASU's Enterprise Marketing Hub with more than 20 years of experience in communications, branding, institutional advancement and marketing in a higher ed environment.

Charles (Bret) Giles is a professor of practice focused in digital, data-driven and social media marketing.

Bin Gu’s research interests are in data analytics, online platforms, online social media and social network, mobile commerce and IT-enabled business models.

Halavais helps people to discover ways in which social media change the nature of scholarship and learning, and allow for new forms of collaboration and self-government. He directs the master's program in social technologies.

K.Hazel Kwon is an associate professor and the lead researcher at the MIDaS Lab at Walter Cronkite School of Journalism & Mass Comm. Her research focuses on social/digital media and society, and online information disorder.

May is the manager of marketing and communications at SHPRS. Her duties include managing the website, creating engaging content for multiple platforms, email communications and supervising staff.

Leads The College of Liberal Arts and Sciences marketing and communications team in developing strategy and directs all marketing efforts, websites, branding, social media, media relations and publicity.