Matt Sopha is a Clinical Professor of Information Systems, Data Analytics, and AI in Business at Arizona State University's W. P. Carey School of Business.

Sarah Hough is executive director of digital brand creative for ASU's Enterprise Marketing Hub with more than 20 years of experience in communications, branding, institutional advancement and marketing in a higher ed environment.

Charles Giles teaching interests are in digital strategies, data-driven marketing, and AI marketing.

Bin Gu’s research interests are in data analytics, online platforms, online social media and social network, mobile commerce and IT-enabled business models.

Alexander Halavais is a researcher, author, and creator, interested in the ways in which automation, datafication, and AI change the nature of learning and allow for new forms of creativity, collaboration, and autonomy.

K.Hazel Kwon is a Professor and the Founder and Lead Researcher at the MIDaS Lab at Walter Cronkite School of Journalism & Mass Comm. Her research focuses on social/digital media and society, and online information disorder.

Leads The College of Liberal Arts and Sciences marketing and communications team in developing strategy and directs all marketing efforts, websites, branding, social media, media relations and publicity.