Joseph Ryoo is an Assistant Professor of Marketing. His research involves applying empirical models and unstructured data analysis to address managerially-relevant problems.

I'm an award-winning entrepreneur with a background in advertising, digital marketing, broadcast television, consumer packaged goods, startups, and project management.

Barrett Honors student at Arizona State University’s W. P. Carey School of Business. Multilingual entrepreneur with leadership, marketing, and community impact experience.

Organic growth product manager and SEO, content, UX, AI/LLM expert. Over a decade of experience leading teams and creating, implementing, scaling growth strategies that convert users and generate organic revenue.