Joseph Ryoo is an Assistant Professor of Marketing, and joined W. P. Carey School of Business in 2023. His research involves applying empirical models and unstructured data analysis to address managerially-relevant problems.

I'm an award-winning entrepreneur with a background in advertising, digital marketing, broadcast television, consumer packaged goods, startups, and project management.

Rachel Kane is a Professor of Practice in the Walter Cronkite School of Journalism at Arizona State University where she has been a faculty member since 2023.

Business operations and digital marketing professional with experience in advertising sales, angel-invested start-ups, Arizona State University nonprofits, and digital fundraising. Fun fact: Singer and fiction writer.

Organic growth product manager and SEO, content, UX, AI/LLM expert. Over a decade of experience leading teams and creating, implementing, scaling growth strategies that convert users and generate organic revenue.