Thomas Choi leads the study of the upstream side of supply networks. Since 2018, he has been listed as a Highly Cited Researcher for being "in the top 1% by citations for field and year in Web of Science."

Centered on the role of the Internet in the definition of strategies and performance in Supply Chain Mgmt. Expertise Areas: E-commerce, Econometric Modeling, Logistics, Operations Mgmt, Supply Chain Mgmt, Supply Chain Technology.