Carola Grebitus
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Phone: 480-727-4098
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Santan Hall Mesa, AZ 85287
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Mail code: 1780Campus: Poly
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Carola Grebitus is a Dean’s Council Distinguished Professor at the W. P. Carey School of Business at Arizona State University. She studies food economics and marketing, with an emphasis on healthy and sustainable food choices to support evidence-based policymaking. Her research is focused on modeling consumers’ food choices in general, and consumers’ decision strategies in particular. She has worked extensively on determinants of consumer behavior, purchase decision making, and food quality from consumers’ perspective. Her current research includes consumer preferences for imperfect foods and the effect of mindfulness on healthy food choices; willingness to pay for new technologies; and the influence of food labeling on purchase decisions. Also, she has conducted research using retail surveys regarding consumers’ use of quality certification and country-of-origin information. In her research Professor Grebitus applies a variety of methods ranging from auctions and choice experiments to eye tracking and taste tests. To date, she has secured more than $5 million in funding from, e.g., the National Science Foundation and the U.S. Department of Agriculture. She has published over 80 peer-reviewed articles in journals, such as, the American Journal of Agricultural Economics, Business Strategy and the Environment, and the European Journal of Marketing. At ASU, she teaches courses in Food Product Innovation and Development, and Behavioral and Experimental Economics. She serves as advisor for the Graduate Student Organization within the Morrison School of Agribusiness. Professor Grebitus has been recognized for her efforts in teaching, research and outreach with awards, such as, the “Huizingh Award for Undergraduate Service to Students,” the “Centennial Professorship Award” and the “W. P. Carey Dean’s Mid-Career Research Award”.
- Ph.D. Kiel University, Germany 2007
- M.S. Kiel University, Germany 2002
- B.S. Kiel University, Germany 2001
- Agricultural Economics
- Behavioral and Experimental Economics
- Marketing and Consumer Behavior
- Market Research
- Sustainability
- Urban Agriculture & Community Gardens
- Diet and Health
- Food Safety and Technology
* Indicates student co-authors.
70. *Gao, S., Grebitus, C., and T.G. Schmitz (2022): Effects of risk preferences and social networks on adoption of genomics by Chinese hog farmers. Journal of Rural Studies, 94, 111-127. IF 4.849; 5-yr IF N/A.
69. Chenarides, L., Grebitus, C., Lusk, J., and I. Printezis (2022): A calibrated choice experiment method. European Review of Agricultural Economics, jbac011, doi:https://doi.org/10.1093/erae/jbac011 IF 3.836; 5-yr IF 3.742.
68. *Fuller, K., Grebitus, C., and T.G. Schmitz (2022): The effects of values and information on the willingness to pay for sustainability credence attributes for coffee. Agricultural Economics https://doi.org/10.1111/agec.12706I. IF 2.585; 5-yr IF 2.563.
67. *Rondoni, A., Grebitus, C., Hughner, R.S. and K. Fuller* (2022): Marketing Specialty Crops: Analyzing Perception and Determinants of Date Fruit Purchase Likelihood. Journal of International Food & Agribusiness Marketing 10.1080/08974438.2022.2064028. IF 1.773; 5-yr IF 1.971.
66. Grebitus, C., and E.J. Van Loo (2022): Relationship between cognitive and affective processes, and willingness to pay for pesticide‐free and GMO‐free labeling. Agricultural Economics https://doi.org/10.1111/agec.12701. IF 2.585; 5-yr IF 2.563.
65. *Paudel, B, Kolady, D., Grebitus, C., *Aniruddha, R., and M. Ishaq* (2022): Consumers’ Willingness to Pay for Pork Produced with Different Levels of Antibiotics. Q Open, 2(1), https://doi.org/10.1093/qopen/qoac001. IF N/A; 5-yr IF N/A.
64. Grebitus, C. (2021): Drivers of Small-Scale Urban Agriculture: Growing Produce at Home and at Community Gardens. PLoS ONE, 16(9): e0256913. IF 2.740; 5-yr IF N/A.
63. *Rondoni, A., Grebitus, C., Millan, E., and D. Asioli (2021): Exploring consumers’ perceptions of plant-based eggs using concept mapping and semantic network analysis. Food Quality and Preference, 94 (December), 104327; IF 5.565; 5-yr IF 5.902.
62. DeLong, K.L., *Syrengelas, K.G., Grebitus, C., and R.M. Nayga (2021): Visual versus Text Attribute Representation in Choice Experiments. Journal of Behavioral and Experimental Economics, 94, 101729; IF 1.382; 5-yr IF 1.757.
61. Rosburg, A., and C. Grebitus (2021): Sustainable Craft Brewing Practices: A Case Study of Iowa Brewers. Business Strategy and the Environment, IF 10.302, 5-yr IF N/A. https://doi.org/10.1002/bse.2782.
60. Van Loo, E.J., Grebitus, C., and W. Verbeke (2021): Effects of nutrition and sustainability claims on attention and choice: An eye-tracking study in the context of a choice experiment using granola bar concepts. Food Quality and Preference, 90, 104100; IF 5.565; 5-yr IF 5.902. https://doi.org/10.1016/j.foodqual.2020.104100.
59. Chenarides, L., Grebitus, C., Lusk, J., and I. Printezis (2021): Food consumption behavior during the COVID-19 pandemic. Agribusiness: an International Journal, 37(1), 44-81; IF 2.057; 5-yr IF N/A.
58. Chenarides, L., Grebitus, C., Lusk, J., and I. Printezis (2021): Who practices urban agriculture? An empirical analysis of participation before and during the Coronavirus pandemic. Agribusiness: an International Journal, 37(1), 142-159; IF 2.057; 5-yr IF N/A.
57. Alemu, M.H., and C. Grebitus (2020): Towards sustainable urban food systems: Analyzing contextual and intrapsychic drivers of growing food in small-scale urban agriculture. PLoS ONE. https://doi.org/10.1371/journal.pone.0243949; IF 2.740; 5-yr IF N/A.
56. Grebitus, C., R.D. Roscoe, E. Van Loo, and I. Kula* (2020): Sustainable bottled water: How nudging and Internet Search affect consumers’ choices. Journal of Cleaner Production, 267, 121930; IF 9.297; 5-yr IF 9.444.
55. Grebitus, C., Chenarides, L., Muenich, R.L., and A. Mahalov (2020): Consumers’ perception of urban farming. Frontiers in Sustainable Food Systems, Section Agroecology and Ecosystem Services. https://doi.org/10.3389/fsufs.2020.00079; IF N/A.
54. *Printezis, I., and C. Grebitus (2020): Millennials’ preferences for food supplied by urban agriculture. Frontiers in Sustainable Food Systems, Section Agroecology and Ecosystem Services. https://doi.org/10.3389/fsufs.2020.00048; IF N/A.
53. Grebitus, C., and G. Davis (2019): Does the new Nutrition Facts Panel help compensate for low numeracy skills? An eye-tracking analysis. Agricultural Economics, 50(3), 249-258; IF 2.585; 5-yr IF 2.563.
52. *Fang, D., Richards, T.J., and C. Grebitus (2019): Modeling product choices in a peer network. Forum for Health Economics & Policy, 22(1), DOI: https://doi.org/10.1515/fhep-2018-0007; IF N/A.
51. Van Loo, E., Grebitus, C., and J. Roosen (2019): Explaining attention and choice for origin labeled cheese by means of consumer ethnocentrism. Food Quality and Preference, 78, 103716; https://doi.org/10.1016/j.foodqual.2019.05.016; IF 5.565; 5-yr IF 5.902.
50. *Printezis, I., Grebitus C., and S. Hirsch (2019): The price is right!? A meta-regression analysis on willingness to pay for local food. PLoS ONE, 14(5), e0215847; IF 2.740; 5-yr IF N/A. https://doi.org/10.1371/journal.pone.0215847
49. *Winter, S.T., and C. Grebitus (2019): Effect of consumers’ personality on store brand choice in grocery stores: Insights from France and Germany. Journal of International Food & Agribusiness Marketing, 31(4), 400-416; IF 1.773; 5-yr IF 1.971.
48. Peschel, A., Grebitus, C., Alemu, M.H., and R.S. Hughner (2019): Personality traits and preferences for production method labeling – A latent class approach. Food Quality and Preference, 74 (June), 163-171; IF 5.565; 5-yr IF 5.902.
47. Grebitus, C., and J. Roosen (2018): Influence of non-attendance on choices with varying complexity. European Journal of Marketing, 52(9/10), 2151-2172; IF 1.497; 5-yr. IF 2.545.
46. Van Loo, E.J., Grebitus, C., Nayga, R.M., Verbeke, W. and J. Roosen (2018): On the measurement of consumer preferences and food choice behavior: The relation between visual attention and choices. Applied Economic Perspectives and Policy; 40(4), 538-562; IF 4.082; 5-yr IF 2.905.
45. *Wang, D., Grebitus, C., and C. Schroeter (2018): The effect of behavioral contagion and tie-strength on calorie intake in food courts. Journal of International Food & Agribusiness Marketing, 31(2), 204-211; IF 1.773; 5-yr IF 1.971.
44. Grebitus C., Peschel A.O., and R.S. Hughner (2018): Voluntary food labeling: The additive effect of “free from” labels and region of origin. Agribusiness: An International Journal, 34(4), 714-727; IF 2.057; 5-yr IF N/A.
43. *Printezis, I., and C. Grebitus (2018): Marketing channels for local food. Ecological Economics, 152(October), 161-171; IF 5.389; 5-yr IF 6.233.
42. *Syrengelas, K.G., DeLong, K.L., Grebitus, C. and R.M. Nayga (2018): Is the natural label misleading? Examining consumer preferences for natural beef. Applied Economic Perspectives and Policy, 40(3), 445-460; IF 4.083; 5-yr IF 2.905.
41. *DeLong, K.L., and C. Grebitus (2018): Genetically modified labeling: The role of consumers’ trust and personality. Agribusiness: An International Journal, 34(2), 266-282; IF 2.057; 5-yr IF N/A.
40. Grebitus, C., and G. Davis (2017): Change is Good!? Analyzing the relationship between attention and Nutrition Facts Panel modifications. Food Policy, 73, 119-130; IF 4.552; 5-yr IF 6.110.
39. Grebitus, C., *Printezis, I., and A. Printezis (2017): Relationship between consumer behavior and success of urban agriculture. Ecological Economics, 136, 189-200; IF 5.389; 5-yr IF 6.233.
38. Lewis, K.E., Grebitus, C., Colson, G., and W. Hu (2017): German and British consumer willingness to pay for beef labeled with food safety attributes. Journal of Agricultural Economics, 68(2), 451-470; IF 3.581; 5-yr IF 3.086.
37. Colson, G., and C. Grebitus (2017): Relationship between children’s BMI and parents’ preferences for kids’ yogurts with and without front of package health signals. Agribusiness: An International Journal, 33(2), 151-159, IF 2.057; 5-yr IF N/A.
36. Steiner, B., Peschel, A.O., and C. Grebitus (2017): Multi-product category choices labeled for ecological footprints: Exploring psychographics and evolved psychological biases for characterizing latent consumer classes. Ecological Economics, 140, 251-264; IF 5.389; 5-yr IF 6.233.
35. Dumortier, J., Evans, K.S., Grebitus, C., and P.A. Martin (2017): The influence of trust and attitudes on the purchase frequency of organic produce. The Journal of International Food & Agribusiness Marketing, 29(1), 46-69; IF 1.773; 5-yr IF 1.971.
34. Colson, G., Corrigan, J., Grebitus, C. Loureiro, M., and M. Rousu (2016): Which deceptive practices, if any, should be allowed in experimental economics research? Results from surveys of applied experimental economists and students. American Journal of Agricultural Economics, 98(2), 610-621; IF 4.082; 5-yr IF 3.173.
33. Roscoe, R.D., Grebitus, C., *O’Brian, J., *Johnson, A.C., and I. Kula* (2016): Online information search and decision making: Effects of web search stance. Computers in Human Behavior, 56, 103-118; IF 6.829; 5-yr IF 8.302.
32. *Lewis, K.E., Grebitus, C., and R. Nayga (2016): The importance of taste in experimental auctions: Consumers’ valuation of calorie and sweetener labeling of soft drinks. Agricultural Economics, 47(1), 47-57; IF 2.585; 5-yr IF 2.563.
31. *Lewis, K.E., Grebitus, C., and R. Nayga (2016): The impact of brand and attention on consumers’ willingness to pay: Evidence from an eye tracking experiment. Canadian Journal of Agricultural Economics, 64(4), 753-777; IF 1.396; 5-yr IF 1.065.
30. Grebitus, C., and J. Dumortier (2016): Effects of values and personality on demand for organic produce. Agribusiness: An International Journal, 32(2), 189-202; IF 2.057; 5-yr IF N/A.
29. *Lewis, K.E., Grebitus, C., and R. Nayga (2016): U.S. consumers’ preferences for imported and genetically modified sugar: Examining policy consequentiality in a choice experiment. Journal of Behavioral and Experimental Economics; 65, 1-8; IF 1.382; 5-yr IF 1.757.
28. *Peschel, A.O., Grebitus, C., Colson, G., and W. Hu (2016): Explaining the use of attribute cut-off values on decision making by means of involvement. Journal of Behavioral and Experimental Economics, 65, 58-66; IF 1.382; 5-yr IF 1.757.
27. *Peschel, A.O., Grebitus, C., Steiner, B., and M. Veeman (2016): How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91; IF 3.868; 5-yr IF 4.726.
26. Grebitus, C., Steiner, B., and M. Veeman (2016): Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints. Journal of Behavioral and Experimental Economics, 63, 50-58; IF 1.382; 5-yr IF 1.757.
25. *Lewis, K.E., and C. Grebitus (2016): Why U.S. consumers support country of origin labeling: Examining the impact of ethnocentrism and food safety. The Journal of International Food and Agribusiness Marketing, 28(3), 254-270; IF 1.773; 5-yr IF 1.971.
24. Rousu, M., Colson, G., Corrigan, J., Grebitus, C., and M. Loureiro (2015): Deception in experiments: Towards guidelines on use in applied economics research. Agricultural Economic Perspectives and Policy, 37(3), 524-536; IF 4.083; 5-yr IF 2.905.
23. Grebitus, C., Steiner, B., and M. Veeman (2015): The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany. Food Policy, 52, 84–91; IF 4.552; 5-yr IF 6.110.
22. Grebitus, C., Roosen, J., and C. Seitz* (2015): Visual attention and choice: A behavioral economics perspective on food decisions. Journal of Agricultural & Food Industrial Organization, 13(1), 73-82; IF 0.360; 5-yr IF 0.394.
21. Grebitus, C., Hartmann, M., and N. Reynolds (2015): Global obesity study on drivers for weight reduction strategies. Obesity Facts. The European Journal of Obesity, 8, 77-86; IF 3.514; 5-yr IF 3.873.
20. Grebitus, C., Jensen, H.H., Roosen, J., and J. Sebranek (2015): Does the packaging make the product? Identifying consumers’ preference for “Natural” in packaging. AgBioForum – Festschrift for Wallace Huffman, 18(3), 337-344; IF 0.308; 5-yr IF 0.304.
19. Qui, Y., Colson, G., and C. Grebitus (2014): Risk preferences and purchase of energy-efficient technologies in the residential sector. Ecological Economics, 107, 216–229; IF 5.389; 5-yr IF 6.233.
18. Grebitus, C., Lusk, J., and R. Nayga (2013): Explaining differences in real and hypothetical experimental auctions and choice experiments with personality. Journal of Economic Psychology, 36, 11–26; IF 2.037; 5-yr IF 3.066.
17. Grebitus, C., Jensen, H.H., and J. Roosen (2013): US and German consumer preferences for ground beef packaged under a modified atmosphere – Different regulations, different behavior? Food Policy, 40, 109–118; IF 4.552; 5-yr IF 6.110.
16. Grebitus, C., Jensen, H.H., Roosen, J., and J.G. Sebranek (2013): Fresh meat packaging: Consumer acceptance of modified atmosphere packaging including carbon monoxide. Journal of Food Protection, 76(1), 99-107; IF 3.1; 5-yr IF 1.818.
15. Grebitus, C., Steiner, B., and M. Veeman (2013): Personal values and decision making: Evidence from environmental footprint labeling in Canada. American Journal of Agricultural Economics - Proceedings, 95(2), 397-403; IF 4.082; 5-yr IF 3.173.
14. Grebitus, C., Lusk, J., and R. Nayga (2013): Effect of distance of transportation on willingness to pay for food. Ecological Economics, 88, 67–75; IF 5.389; 5-yr IF 6.233.
13. Mueller Loose, S., *Peschel, A.O. and C. Grebitus (2013): Quantifying effects of convenience and product packaging on consumer preferences and market share of seafood products: The case of oysters. Food Quality and Preference, 28(2), 492-504; IF 5.565; 5-yr IF 5.902.
12. *Langen, N., Grebitus, C., and M. Hartmann (2013): Success factors of Cause-related Marketing in Germany. Agribusiness: An International Journal, 29(2), 207-227; IF 2.057; 5-yr IF N/A.
11. Grebitus, C., Colson, G., and L. Menapace (2012): A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge. Journal of Agricultural and Applied Economics, 44(1), 35-47; IF N/A; 5-yr IF N/A.
10. Menapace, L., Colson, G., Grebitus, C., and M. Facendola (2011): Consumers’ preferences for geographical origin labels: evidence from the Canadian olive oil market. European Review of Agricultural Economics, 38(2), 193-212; IF 3.836; 5-yr IF 3.742.
9. Grebitus, C., Menapace, L., and M. Bruhn (2011): Consumers’ use of seals of approval and origin information: Evidence from the German pork market. Agribusiness: An International Journal, 27(4), 478-492; IF 2.057; 5-yr IF N/A.
8. Herzfeld, T., Drescher, L., and C. Grebitus (2011): Cross-national adoption of private food quality standards. Food Policy, 36(3), 401-411; IF 4.552; 5-yr IF 6.110.
7. Grebitus, C., and M. Bruhn (2011): A way to more effective marketing strategies: Analyzing dimensionality of cognitive structures quantitatively. SAGE Open, Aug. 2011, 1-11; IF 1.356; 5-yr IF 1.577.
6. Grebitus, C., Yue, C., Bruhn, M., and H.H. Jensen (2011): Perceived quality in organic and conventional pork markets in Germany. Acta Agriculturae Scandinavica, Section C — Food Economics, 8(4), 187-199; IF 0.7; 5-yr IF 0.463.
5. *Langen, N., Grebitus, C., and M. Hartmann (2010): Is there need for more transparency and efficiency in cause-related marketing? International Journal on Food System Dynamics, 4, 366-381; IF 2.1; 5-yr IF 0.992.
4. Yue, C., Grebitus, C., Bruhn, M., and H.H. Jensen (2010): Marketing organic and conventional potatoes in Germany. The Journal of International Food and Agribusiness Marketing, 22(1 & 2), 164-178; IF 1.773; 5-yr IF 1.971.
3. Drescher, L., Grebitus, C., and T. Herzfeld (2009): Spread of retailer food quality standards: A transition countries perspective. Outlook on Agriculture, 38(1), 15-21; IF 1.068; 5-yr IF 1.385.
2. Grebitus, C., and M. Bruhn (2008): Analyzing semantic networks of pork quality by means of concept mapping. Food Quality and Preference, 19(1), 86-96; IF 5.565; 5-yr IF 5.902.
1. Bruhn, M., and C. Grebitus (2007): Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln. German Journal of Agricultural Economics, 56(7), 305-314; IF 0.9; 5-yr IF 0.386.
Arizona Department of Agriculture, Specialty Crop Block Grant Program-Farm Bill: Increasing Demand and Willingness-to-Pay for Arizona-Grown Pecans. PI with Co-PI K. Fuller, Arizona State University; 2021-2023, $101,126.
U.S. Department of Agriculture-National Institute of Food and Agriculture: Strengthening U.S. Beef Export Markets: Analysis of Consumer Willingness to Pay and Import Demand. PI with Co-PIs K.E. DeLong and A. Muhammad, University of Tennessee; 2020-2022, $477,131.
Arizona Department of Agriculture, Specialty Crop Block Grant Program-Farm Bill: Perception of Arizona-Grown Medjool Dates. PI with Co-PIs R.S. Hughner and E.J. Van Loo, Arizona State University; 2018-2021, $79,165.
U.S. Department of Agriculture-National Institute of Food and Agriculture-EASM-3: Collaborative Research: Physics-Based Predictive Modeling for Integrated Agricultural and Urban Applications. Co-PI with A. Mahalov (PI), B. Turner, M. Moustaoui, M. Georgescu, Arizona State University; 2015-2020, $751,860.
National Science Foundation MPS-DMS-EASM-3: Collaborative Research: Physics-Based Predictive Modeling for Integrated Agricultural and Urban Applications, as Co-PI with A. Mahalov (PI), B. Turner, M. Moustaoui, M. Georgescu, Arizona State University; 2014-2019, $1,161,522.
U.S. Department of Agriculture-National Institute of Food and Agriculture: Scan-Based Trading: Opportunities for Enhancing Supply-Chain Efficiency. Co-PI with E. Rabinovich (PI), T. J. Richards (Co-PI), Arizona State University; 2016-2019, $421,490.
Genome Canada: Application of Genomics to Improve Disease Resilience and Sustainability in Pork Production. Co-PI with E. Goddard (PI), University of Alberta; 2016-2019, CAD $49,240.
Genome Canada: Increasing Feed Efficiency and Reducing Methane Emissions through Genomics: A New Promising Goal for the Canadian Dairy Industry. Co-PI with E. Goddard (PI), University of Alberta; 2016-2019, CAD $30,000.
National Retail Federation Foundation: Travel grant to attend Retail’s Academic Symposium, New York City, NY; 2016.
Arizona Department of Agriculture, Specialty Crop Block Grant Program-Farm Bill: Perception of Arizona-Grown Medjool Dates. PI with Co-PIs R.S. Hughner and E.J. Van Loo, Arizona State University; 2018-2020, $79,165.
Arizona Department of Agriculture, Specialty Crop Block Grant Program-Farm Bill: Target-Marketing for Medjool Date Consumer Segments. Principal Investigator (PI) with Co-PI R.S. Hughner, Arizona State University; 2016-2018, $40,664.
Arizona Department of Agriculture, Specialty Crop Block Grant Program-Farm Bill: Driving Demand for Arizona-Grown Medjool Dates. PI with Co-PI R.S. Hughner, Arizona State University; 2015-2017, $75,052.
Economic Research Service, USDA – Food Economics Division: Cooperative Research Agreement: “Applying Behavioral and Experimental Economics to Food and Agri-Environmental Issues.” Support of Agricultural & Applied Economics Association 2015 Post Conference Workshop; 2015, $5,000.
U.S. Department of Agriculture-Center for Behavioral and Experimental AgriEnvironmental Policy Research: Support of the Agricultural & Applied Economics Association 2015 Post Conference Workshop “Applying Behavioral and Experimental Economics to Food and Agri-Environmental Issues;” 2015, $2,500.
Agricultural & Applied Economics Association Trust: Support of the Agricultural & Applied Economics Association 2015 Post Conference Workshop “Applying Behavioral and Experimental Economics to Food and Agri-Environmental Issues;” 2015, $5,000.
Cornell Center for Behavioral Economics in Child Nutrition Programs: support of the Agricultural & Applied Economics Association 2015 Post Conference Workshop “Applying Behavioral and Experimental Economics to Food and Agri-Environmental Issues;” 2015, $2,000.
Dean’s Award for Excellence 2014 Summer Research Grant Program Analyzing the Effect of Complexity on Consumer Decision Strategies. W. P. Carey School of Business. PI; 2014, $25,000.
CTI Scholarship Support & Enhancement (SSE) Grant Program Self-Regulated Learning for Sustainable Product Evaluation. Co-PI with R. Roscoe (PI), Arizona State University; 2013 – 2014, $14,000.
Consumer and Market Demand (CMD) Network: Meeting European consumers’ demand for Canadian beef: Analysis of Canadian beef from a European perspective – the role of country-of-origin labelling. PI, with G. Colson, University of Georgia, and Co-PI W. Hu, University of Kentucky. Sub-grant Number: CMD-560; 2012 – 2013, C$66,000.
CTI SSE Grant Program: Understanding Consumer Behavior in the Clean Energy Industry in Arizona. Co-PI with Y. Qui, Arizona State University; 2012 – 2013, $10,000.
CTI SSE Grant Program: Choose Healthy Arizona – Analyzing Drivers of Consumers’ Food Choices. PI; 2012 – 2013, $ 10,000.
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| AGB 493 | Honors Thesis |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
2024 Fall
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 100 | Introduction to Agribusiness |
| AGB 100 | Introduction to Agribusiness |
2024 Spring
| Course Number | Course Title |
|---|---|
| AGB 493 | Honors Thesis |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
2023 Fall
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 701 | Adv AGB I: Adv AGB Analysis |
2023 Spring
| Course Number | Course Title |
|---|---|
| AGB 493 | Honors Thesis |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| PPE 240 | Physical Activity |
2022 Fall
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 492 | Honors Directed Study |
| AGB 701 | Adv AGB I: Adv AGB Analysis |
| PPE 240 | Physical Activity |
2022 Spring
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
2021 Fall
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 701 | Adv AGB I: Adv AGB Analysis |
2021 Spring
| Course Number | Course Title |
|---|---|
| AGB 494 | Special Topics |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| HON 494 | Special Topics |
2020 Fall
| Course Number | Course Title |
|---|---|
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 701 | Adv AGB I: Adv AGB Analysis |
2020 Spring
| Course Number | Course Title |
|---|---|
| AGB 494 | Special Topics |
| AGB 456 | Food Prod Innovation and Dev |
| AGB 456 | Food Prod Innovation and Dev |
| HON 494 | Special Topics |
| AGB 100 | Introduction to Agribusiness |
Centennial Professorship Award. Associated Students of Arizona State University, 2022
Huizingh Award for Undergraduate Service to Students. W. P. Carey School of Business, Arizona State University, 2022
Student Organization Advisor of the Year Award. The Polys, Arizona State University, 2022
Outstanding Graduate Teaching Award. Finalist, W. P. Carey School of Business, Arizona State University, 2022
Dean’s Excellence in Research Summer Grant. W. P. Carey School of Business, Arizona State University, 2021
Dean’s List for Teaching Impact Honoree. W. P. Carey School of Business, Arizona State University, 2020-2021
Student Organization Advisor of the Year. Finalist, The 2021 Polys, Arizona State University, 2021
W. P. Carey Teaching and Learning Innovation Mini-Grant. W. P. Carey School of Business, Arizona State University, 2021
W. P. Carey Dean’s Mid-Career Research Award. W. P. Carey School of Business, Arizona State University, 2020.
W. P. Carey Research on Teaching and Learning Grant. W. P. Carey School of Business, Arizona State University, 2020.
Dean’s Excellence in Research Summer Grant. W. P. Carey School of Business, Arizona State University, 2020.
Sigma Alpha-Alpha Nu. 2020
Dean’s List for Teaching Impact Honoree. W. P. Carey School of Business, Arizona State University, 2019-2020.
Professor of the Year. Chamber of Commerce, Apache Junction, 2019.
The Outstanding Student Organization Adviser of the Year Award. Finalist, The 2019 Polys, Arizona State University, 2019.
Dean’s Excellence in Research Summer Grant. W. P. Carey School of Business, Arizona State University, 2014.
Sylvia Lane Mentor Fellowship. Sylvia Lane Mentorship Fund. Mentor: Jayson L. Lusk, Oklahoma State University, 2011.
Award for junior-professionals showing outstanding success in Germany’s food economy. Foundation Goldener Zuckerhut, 2006.
Award for the article “Healthy Diets.” Media Association Lower-Saxony, Lower-Saxony Junior Media Awards, 1996.
Guest Editor: Replication in Agricultural Economics. Applied Economic Perspectives and Policy, in progress; with R. Finger and A. Henningsen.
Guest Editor: Transformations in the Food System, Nutritional and Economic Impacts. Choices, 2017: Quarter 1; with Kolodinsky J., and D. Thilmany McFadden
Guest Editor: The Economics of Food, Food Choice and Health. European Review of Agricultural Economics, 2012:39-5, 741-877; with Hartmann, M., and J. Roosen
Guest Editor: Consumer Behavior for a Sustainable Future. International Journal of Consumer Studies, 2012:36-2, 121–250; with Hartmann, M., Piorkowsky, M.-B., Pakula, C., and R. Stamminger
Editorial Review Board Member: Canadian Journal of Agricultural Economics, 2018 – 2021
Editorial Review Board Member: European Review of Agricultural Economics, 2016 – present
Editorial Review Board Member: Agribusiness: An International Journal, 2015 – presen
Agricultural & Applied Economics Association, Economic Science Association, International Association of Agricultural Economists, International Association for Research in Economic Psychology / Society for the Advancement of Behavioral Economics, Sigma Alpha-Alpha Nu
Graduate Student Mentoring at ASU [placement]
12. Chair. Shijun Gao, Ph.D. (expected 2022): Decision Making in the Livestock Supply Chain.
11. Chair. Katherine Ramirez, Ph.D. (completed 2022): All About Coffee: Import Demand, Consumer Preferences and Willingness to Pay for Sustainable Coffee Attributes.
10. Committee member. Jordan Smith, Ph.D. (completed 2021): Lots of Potential: Planning Urban Community Gardens as Multifunctional Green Infrastructure. [Harris County Community Services Department]
9. Committee member. Iryna Printezis, Ph.D. (completed 2018): Consumer Demand for Local Food from Direct-to-Consumer versus Intermediated Marketing Channels. [Arizona State University]
8. Committee member. Yi Xie, Ph.D. (completed 2018): Consumers’ Health-Related Food Choices and Behaviors. [California State Polytechnic University, Pomona]
7. Committee member. Simbarashe Pasirayi, Ph.D. (completed 2016): A global perspective of private brands success: The function of manufacturer power, retailer strategy and consumer conduct. [Tulane University]
6. Committee member. Min Choi, Ph.D. (completed 2016): Power, risk sharing, and moral hazard in Scan-based Trading: An extension of Agency Theory. [California State University, Fullerton]
5. Committee member. Di Fang, Ph.D. (completed 2015): All About Innovation: Optimal licensing strategies, new variety adoption, and consumer preference in a peer network. [University of Arkansas]
4. Committee member. Chao-Shih Wang, Ph.D. (completed 2015): Heard It Through The Grapevine: Traceability, Intelligence Cohort, and Collaborative Hazard Intelligence. [N/A]
3. Committee member. Karen Elizabeth Lewis, Ph.D. (completed 2014): Analysis of the United States sweetener industry’s characteristics and federal policies. [University of Tennessee]
2. Committee member. Koichi Yonezawa, Ph.D. (completed 2014): Three essays on consumer behavior under uncertainty. [University of Munich, Germany; Cornell University]
1. Committee member. Sophie Theron Winter, Ph.D. (completed 2014): Umbrella branding of private labels. [SUNY Coble Skill]
Arizona State University: 2012-present; Bonn University, Germany: 2008-2012.
Member of Evaluation Committee of the Gilbert Public School System’s Agricultural Education Program, 2014 – 2018
Responsible for FFA (“Future Farmers of America”) Food Science State Contest in Arizona, 2013 – 2018
Supporting the FFA Food Science District Contest in Maricopa County, AZ, 2013 – 2015
- Henkel Consumer Goods Inc. Solutions to increase the consumer interest and valuation for sustainable products in markets. PI, Project No. 13054246; 2012 – 2013, $25,000.