Abby Zufelt

Abby Zufelt is a professor, award-winning podcaster, marketer and media personality. She leads the Digital Marketing capstone within the Cronkite Agency at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. In this immersive capstone course, she teaches students to use digital marketing strategies as they execute campaigns for real clients, particularly working in digital advertising, social media, SEO and analytics.

Prior to becoming full-time faculty at ASU, she served as the assistant director of marketing and digital strategy at Arizona PBS and the Cronkite School. She oversaw and managed all digital advertising, SEO and email marketing initiatives.

Prior to her time at the school, Zufelt was the social media director, and then general manager, of a digital marketing agency in Scottsdale, AZ. Throughout her career, she's worked with brands such as The Myers-Briggs Company, Eller Executive Education, Taste Nirvana Coconut Water and "The World Record Egg" (that egg that broke the record for most post likes on Instagram).

Outside of her role in academia, Zufelt is a film journalist and podcaster. She is the co-founder and co-host of The Reel Obsessed. The media company brings movie lovers together over shared film obsession through the podcast and YouTube channel, interviews and community screening events. Zufelt and her co-founder, Kelcy Valletta, are Cinema Correspondents for She Reads Magazine and recurring movie experts on (3TV / CBS 5) AZFamily's The Conversation. 

Zufelt's entrance into the podcast world was with her independent and award-winning podcast Working Girl Talk. The podcast blended career and marketing insights with cultural commentary, aiming to empower and inform the next generation of marketers, and was in the top 2.5% of all podcasts (ListenNotes). The show ran from 2019-2024.

Zufelt obtained her master's degree in film and media studies at ASU. She also holds a bachelor's degree in journalism and mass communication from the Cronkite School.