Abby Zufelt
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Mail code: 2020Campus: Dtphx
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Abby Zufelt directs the Cronkite School’s Digital Audiences Lab. In the lab, she teaches students to use digital marketing strategies and audience data as they execute campaigns for real clients.
Previously, she served as the assistant director of marketing and digital strategy at Arizona PBS and the Cronkite School. She managed digital advertising, SEO and email marketing initiatives.
Prior to her time at the school, Zufelt was the social media director, and then general manager, of a digital marketing agency in Scottsdale, AZ. Throughout her career, she's worked with brands such as The Myers-Briggs Company, Eller Executive Education, Taste Nirvana Coconut Water and "The World Record Egg" (that egg that broke the record for most post likes on Instagram).
Zufelt is currently pursuing a master's degree in film and media studies at ASU. She holds a bachelor's degree in journalism from the Cronkite School.
- Master's degree. Film and Media Studies, Arizona State University
- Bachelor's degree. Journalism, Arizona State University
Courses
2025 Spring
| Course Number | Course Title |
|---|---|
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 439 | Digital Audience Growth |
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 439 | Digital Audience Growth |
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 570 | Master Mass Comm Capstone |
| JMC 499 | Individualized Instruction |
2024 Fall
| Course Number | Course Title |
|---|---|
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 439 | Digital Audience Growth |
| JMC 476 | Cronkite Agency: Public Relat |
| MCO 439 | Digital Audience Growth |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
2024 Summer
| Course Number | Course Title |
|---|---|
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 439 | Digital Audience Growth |
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 439 | Digital Audience Growth |
2024 Spring
| Course Number | Course Title |
|---|---|
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 439 | Digital Audience Growth |
| JMC 476 | Cronkite Agency: Public Relat |
| JMC 486 | Cronkite Agency: Digital Mktg |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Cronkite Agency: Digital Mktg |
2023 Fall
| Course Number | Course Title |
|---|---|
| MCO 570 | Master Mass Comm Capstone |
| JMC 476 | Public Relations Laboratory |
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Digital Audiences Lab |
| MCO 439 | Digital Audience Growth |
2023 Summer
| Course Number | Course Title |
|---|---|
| JMC 476 | Public Relations Laboratory |
| MCO 570 | Master Mass Comm Capstone |
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Digital Audiences Lab |
| MCO 439 | Digital Audience Growth |
2023 Spring
| Course Number | Course Title |
|---|---|
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Digital Audiences Lab |
2022 Fall
| Course Number | Course Title |
|---|---|
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Digital Audiences Lab |
2022 Summer
| Course Number | Course Title |
|---|---|
| MCO 570 | Master Mass Comm Capstone |
| JMC 486 | Digital Audiences Lab |
- Winner: Silver Signal Award in Self-Help/Self-Improvement podcast. Presented by the Signal Awards.
- AZ Foothills' Best of Our Valley 2020: Winner of Best Podcast for "Working Girl Talk"
- ASU Salesforce Marketing Cloud COE Board
- ASU RFI Governance Board