As the leader of a visionary creative team, Heidi is entrusted with the critical responsibility of contextualizing and disseminating groundbreaking discoveries, solutions, and innovations achieved by ASU's world-renowned researchers. This team operates across various communication channels, effectively highlighting the profound societal impact these contributions have on communities worldwide.
Heidi’s experience spans over 25 years, during which she has contributed her expertise to some of the world’s most iconic brands, including Coca-Cola, Burger King Corporation, and the Public Broadcasting Service. With a global perspective and an unwavering commitment to delivering impact, Heidi brings a dynamic, enterprise marketing approach to the academic realm, enhancing ASU’s ability to reach diverse audiences. She is a change catalyst with a history of driving innovation, leading transformative initiatives, and amplifying brand awareness through imaginative strategies.
Her vision and leadership play an instrumental role in advancing ASU’s charter-driven mission of advancing research and discovery, expanding the boundaries of knowledge and innovation, and assuming fundamental responsibility for the communities the university serves.
Heidi earned her BA degree in communications from Chatham University.
INNOVATION | MARKETING AWARDS
National Effie Award Winner for Marketing Excellence (American Marketing Association)
Copper Quill Award Winner - International Association of Business Communicators (IABC) 2012
7 time ADDY Award Winner - American Advertising Federation ADDY Award winner for Online Media Commercial, Online Banners, Interactive Media Campaign, Local TV Spot and Illustration
7 time Telly Award Winner - Telly Award winner for: Use of Animation, Transportation and Marketing Campaign
Copper Quill Award Winner - International Association of Business Communicators (IABC) 2009
AdWeekMedia BUZZ Award Winner for scripted TV advertisement