Kate Howells is the Executive Director of Strategic Marketing and Communications for Arizona State University's Knowledge Enterprise. She leads the multidisciplinary team responsible for advancing the visibility and impact of ASU's research enterprise through strategic marketing, communications, and storytelling.
Her organization partners with university leadership, colleges, schools, and research units to develop integrated marketing and communications strategies that elevate ASU's research and innovation, support institutional priorities, and strengthen the university's reputation. The team provides strategic communications counsel, media relations, creative and multimedia services, digital marketing, website strategy and management, social media, podcast production, publications, and signature event promotion. Together, these efforts help connect ASU's research to audiences across academia, scientific organizations and the broader communities that the university serves.
Before joining ASU, Kate held leadership positions in global marketing strategy, operations, communications, and consumer insights. She spent more than a decade at Google, where she partnered with many of the world's largest advertisers and agencies on integrated marketing strategy.
