Aaron Hess
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Phone: 602-496-0652
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Mail code: 2780Campus: Dtphx
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Aaron Hess currently serves as interim director of the School of Applied Professional Studies in the College of Integrative Sciences and Arts (CISA). Previously, he was the Associate Dean for Academic Programs and Curricular Innovation in CISA. He is also Professor of Rhetoric and Communication in the School of Applied Sciences and Arts within CISA at Arizona State University.
His scholarly research follows two complementary avenues. First, he specializes in participatory rhetorical methods that include innovative methodological intersections between textual analysis and participatory approaches such as ethnography, participant observation, and interviews. Second, he explores the complex ways technology augments rhetorical expression and reception in physical, digital, and hybrid spaces. Recently, Professor Hess completed a Fulbright stay in Bergen, Norway at the University of Bergen. During that time, he explored the relationship between ethos—understood as the perceived character of a speaker—and culture, society, and technology. His current research aims to investigate relationships between ethos, credibility, trust, information literacy and online scams. He is currently collaborating with colleagues from Europe on a large research project regarding online scams.
At the core of Hess’ work is an applied focus, both in research and teaching. He aims to tackle public problems through the use of participatory and applied approaches and by directly using rhetorical theory and methods. In his teaching, Hess frequently responds to current developments in technology and world events. He developed special topics courses that directly explored the relationship between the COVID-19 pandemic and communication theory and is now taking up the role of AI in society as a part of human-machine communication.
- Ph.D. Communication, Arizona State University 2008
- M.A. Communication Studies, California State University-Chico 2003
- B.A. Communication Studies, California State University-Chico 2001
(Select Publications)
Hess, A. & Kjeldsen, J. E. (Eds.). (2025). Ethos, technology, and AI in contemporary society: The character in the machine. Routledge.
Kjeldsen, J. E. & Hess, A. (2025). An ecology of ethos. Western Journal of Communication, 89, 515-536.
Chevrette, R., Hanchey, J., Lechuga, M., Hess, A., & Middleton, M. (2023, August 23). Rhetorical Field Methods/Rhetorical Ethnography. Oxford Research Encyclopedia of Communication.
Kjeldsen, J. & Hess, A. (2021). Experiencing multimodal rhetoric and argumentation in political advertisements: A study of how people respond to the rhetoric of multimodal communication. Visual Communication, 20, 327-352. doi: 10.1177/14703572211013399
Hess, A., Senda-Cook, S., Middleton, M. K., & Endres, D. (2020). (Participatory) critical rhetoric: Critiqued and reconsidered. International Journal of Communication, 14, 870-884. doi: 1932–8036/20200005
Senda-Cook, S., Hess, A., Middleton, M. K., & Endres, D. (2018). Readings in rhetorical fieldwork. New York: Routledge.
Booth, P., Davisson, A., Hess, A., & Hinck, A. (2018). Poaching politics: Online communication during the 2016 US Presidential Election. New York: Peter Lang.
Hess, A. & Davisson, A. (Eds.) (2017). Theorizing digital rhetoric. New York: Routledge.
Middleton, M. K., Hess, A., Endres, D., & Senda-Cook, S. (2015). Participatory critical rhetoric: Theoretical and methodological foundations for studying rhetoric in situ. Lanham, MD: Lexington Press.
Hess, A. & Flores, C. (2016). Simply more than swiping left: A critical analysis of toxic masculine performances on Tinder Nightmares. New Media & Society. Advance online publication. doi: 10.1177/1461444816681540
Endres, D., Hess, A., Senda-Cook, S., & Middleton, M. K. (2016). In situ rhetoric: Intersections between qualitative inquiry, fieldwork, and rhetoric. Cultural Studies <-> Critical Methodologies, doi: 10.1177/1532708616655820
Hess, A. (2016). Embodied judgment: A call for a phronetic orientation in rhetorical ethnography. In S. McKinnon, R. Asen, K. Chavez, & R. G. Howard (Eds.), Text + field: Innovations in rhetorical method (pp. 86-100). University Park, PA: Penn State Press.
Hess, A. (2015). The selfie assemblage. International Journal of Communication, 9, 1629-1646. Retrieved from http://ijoc.org/index.php/ijoc/article/view/3147/1389
Hess, A., & Herbig, A. (2013). Recalling the ghosts of 9/11: Convergent memorializing at the opening of the National 9/11 Memorial. International Journal of Communication, 7, 2207-2230. Retrieved from http://ijoc.org/index.php/ijoc/article/view/1733/997
Herbig, A., & Hess, A. (2012). Convergent critical rhetoric at the Rally to Restore Sanity: Exploring the intersection of rhetoric, ethnography, and documentary production. Communication Studies, 63, 269-289. doi:10.1080/10510974.2012.674617
Hess, A. (2011). Critical-rhetorical ethnography: Rethinking the place and process of rhetoric. Communication Studies, 62, 127-152. doi:10.1080/10510974.2011.529750
Hess, A. (2009). Resistance up in smoke: Analyzing the limitations of deliberation on YouTube. Critical Studies in Media Communication, 26, 411-434. doi: 10.1080/15295030903325347
Hess, A. (2007). In digital remembrance: Vernacular memory and the rhetorical construction of web memorials. Media, Culture & Society, 29, 812-830. doi: 10.1177/0163443707080539
Courses
2027 Spring
| Course Number | Course Title |
|---|---|
| COM 799 | Dissertation |
2026 Spring
| Course Number | Course Title |
|---|---|
| COM 799 | Dissertation |
2025 Fall
| Course Number | Course Title |
|---|---|
| COM 308 | Research Strategies |
| COM 799 | Dissertation |
| COM 494 | Special Topics |
2025 Summer
| Course Number | Course Title |
|---|---|
| COM 799 | Dissertation |
| COM 690 | Reading and Conference |
2025 Spring
| Course Number | Course Title |
|---|---|
| COM 430 | Leadership Group Communication |
| COM 467 | Digital Rhetoric |
| COM 499 | Individualized Instruction |
2024 Fall
| Course Number | Course Title |
|---|---|
| COM 100 | Intro to Human Communication |
| COM 494 | Special Topics |
2024 Spring
| Course Number | Course Title |
|---|---|
| COM 430 | Leadership Group Communication |
| COM 467 | Digital Rhetoric |
2023 Fall
| Course Number | Course Title |
|---|---|
| COM 430 | Leadership Group Communication |
| COM 100 | Intro to Human Communication |
| COM 420 | Rhetoric & Community Advocacy |
2023 Spring
| Course Number | Course Title |
|---|---|
| COM 207 | Intro to Communication Inquiry |
2022 Fall
| Course Number | Course Title |
|---|---|
| COM 494 | Special Topics |
2022 Spring
| Course Number | Course Title |
|---|---|
| COM 492 | Honors Directed Study |
| COM 499 | Individualized Instruction |
| COM 467 | Digital Rhetoric |
| COM 207 | Intro to Communication Inquiry |
2021 Fall
| Course Number | Course Title |
|---|---|
| COM 207 | Intro to Communication Inquiry |
| COM 100 | Intro to Human Communication |