Profiles in "Branding" Expertise Area

  • Helping businesses build better UX teams, UXers build better careers, and laying the foundations to align user needs with business needs to inspire better data-driven decision making.
  • Baptista is the Media Relations and Marketing Manager for the School of Earth and Space Exploration including PR, media, outreach events, along with alumni and development activities.
  • Jazzy Quick is a longtime marketing consultant, writer, and educator, who now teaches students to analyze brands and their digital audiences.
  • Abby Zufelt leads the Digital Audiences Lab in the Cronkite Agency. She teaches students to use digital marketing strategies (paid social media, paid search, SEO, email marketing) to execute campaigns for real clients.
  • Tobin Ernst is the Program and Content Director for the Society for Advancing Business Editing and Writing (SABEW), based at ASU’s Cronkite School.