A highly creative and customer-centrist professional with a passion for innovation and service excellence. Motivated to exceed expectations and deliver results that drive customer satisfaction, alignment, & business success.

As Director for Student Success Innovations in the Office of the University Provost, Crystal implements digital programs to drive student engagement and coordinated retention communications across ASU.

Mary Jo Bitner is one of the founders of the service marketing discipline, committing her career to the study of customer satisfaction, customer-employee interactions, servicescapes, and technology delivered service.

Erwin has taught a range of organizational development courses, as well as humanities, history, public administration, personal planning, ethics, behavioral dynamics and work alignment, among others.