As the Chief of Product and User Experience within EdPlus at Arizona State University (ASU), Amanda believes that everything we build should be tailored to the experience. Her passion for product development, data and design stems far outside her everyday job and has become a hobby that has provided her countless opportunities as an expert to learn, mentor and practice the field in all walks of life. She has been in education for almost 15 years, 11 of them within technology and product.
She is focused on building human-cantered design, product, research and technology teams that focus on delivering innovative, premium solutions through data-driven approaches. Her team works across ASU as an enterprise unit, which also includes working with large partners like the Air Force, Starbucks, Uber, YouTube, Google, and currently working on expanding access to online education globally through different EdTech initiatives.
The EdPlus Product team has been published in NNGroup books, interviewed by designsystems.io for the Rocket Design System and has been involved in industry wide research scaling across international borders to help further the education of UX professionals in their career.
Above all, her passion has led her to teach, mentor and train teams, students and career-changers so they can truly thrive within an industry that she truly feels lucky to be a part of.