Profiles in "Consumer Behavior" Expertise Area

  • Doug Olsen’s research and teaching interests focus on innovation and consumer behavior.
  • Professor Li studies supply chain decisions in technology and pharmaceutical industries, focusing on operations decisions including demand forecasting, revenue management and pricing, production and capacity planning.
  • Jonathan Ketcham is an economist focusing on consumer decision making and physician decision making in health care.
  • Rui Yin’s primary research includes demand management in retail operations, and sourcing and procurement strategies in multi-tier supply chain management. Professor Yin teaches in the MS-BA program and the SCM PhD program.
  • Highly innovative and acclaimed marketing executive with a proven track record of success in crafting impactful global and national marketing strategies.
  • Tyler's research focuses on sustainability and human well-being, environmental philosophy, environmental decision-making, the nature of interdisciplinary science, and climate change.
  • Christopher Lee is a Clinical Associate Professor in marketing in the W.P. Carey School of Business. Professor Lee earned his Ph.D. at the University of Oregon in addition to a background in the sports industry.