Professor Li studies supply chain decisions in technology and pharmaceutical industries, focusing on operations decisions including demand forecasting, revenue management and pricing, production and capacity planning.

Jonathan Ketcham is an economist focusing on consumer decision making and physician decision making in health care.

Rui Yin’s research explores demand management in retail, sourcing and procurement in multi-tier supply chains, and AI in Supply Chain Management. She teaches in the MBA, MSBA, and SCM PhD programs.

Tracy Lea directs Innovation2Market at ASU’s Edson E+I Institute, leading programs that help 1,300+ ventures grow. A Navy Chief Petty Officer, she champions inclusive innovation and ASU IP commercialization.

Chief Operating Officer of ASU’s Julie Ann Wrigley Global Futures Laboratory, bringing more than 25 years of leadership experience across corporate, nonprofit, and higher education sectors.

Tyler's research focuses on sustainability and human well-being, environmental philosophy, environmental decision-making, the nature of interdisciplinary science, and climate change.

Christopher Lee is a Clinical Associate Professor in marketing in the W.P. Carey School of Business. Professor Lee earned his Ph.D. at the University of Oregon in addition to a background in the sports industry.

Spackman studies the environmental and social impact of scientific and technological efforts to manipulate sensory experiences of smelling and tasting.