Jenna Roark is an Alumni Digital Audience Strategy Tutor and Teaching Assistant at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. She also serves as a Communications Manager at Northern Arizona University's Maria and Steve Sanghi College of Nursing.
Previously, Roark served as a Communications Specialist for the Business and Finance Communications Group in the Office of the Executive Vice President, Treasurer and Chief Financial Officer, where she specialized in creating communications and marketing materials, such as emails, web copy, training, and more, for Business and Finance groups, including Parking and Transportation Services, University Sustainability Practices, Environmental Health and Safety, and Financial Services.
She graduated from Arizona State University with her Master of Science in digital audience strategy in 2023. She is currently pursuing her Master of Arts in Communication at Arizona State University. In 2020, she graduated with a Bachelor of Arts in Communication Studies from the University of North Carolina, where she focused on journalism, storytelling, and interpersonal communication.
Before she worked at ASU and NAU, Jenna worked for Amazon and Ring. She helped manage incoming and outgoing social media messaging and created/edited internal training content for the Social Care team. Jenna was also a journalist and contributor for Arizona Foothills Magazine from 2020 to 2022.
Teaching assistant courses
MCO 307: The Digital Audience
MCO 433: Social Media Campaigns, Engagement and Research
MCO 434: Search Engine Research and Strategy
MCO 438: Digital Audience Analysis
MCO 561: Defining the Digital Audience
MCO 562: Search Engine Strategy for Digital Audience Acquisition
MCO 294, 484, 584 and JMC 484: Internship