Sarah Florini
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Mail code: 1401Campus: Tempe
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Dr. Florini’s work focuses on race and technology, social media, technology ethics, digital ethnography, and Black digital culture. One of the first scholars to write about Black Twitter and the first to publish about Black podcasting, her work has consistently been at the forefront of race and technology studies. Her book Beyond Hashtags: Racial Politics and Black Digital Networks examines a multi-media cross-platform network of Black American content creators and social media users between 2010 and 2016. Her current book project examines how racial capitalism and racial liberalism are reproduced and accelerated by the increasing personalization and automation of media content, information, and education.
She is the PI on “Understanding Algorithmic Folk Theories,” a project funded by the National Endowment for the Humanities Dangers and Opportunities of Technology program. The project seeks to understand how TikTok content creators from historically marginalized groups theorize and engage in knowledge-making about the algorithmic elements of the platform. This work grows out of an ongoing four-year collaboration between ASU’s DH Initiative and the Online Content Creator Association (formerly The Online Creators’ Association), a professional and advocacy group for TikTok content creators. The partnership also resulted in the 2022 “Experiences on TikTok” panel series, featuring queer, fat, Black, and disabled creators.
Dr. Florini is also dedicated to fostering critical AI literacy and ethical engagement with ML/AI technologies. She founded the AI and Ethics Workgroup to serve as a catalyst for critical conversations about the role of AI models in higher education. The workgroup’s first whitepaper, “AI and Higher Education: Trajectories and Questions,” surfaces key concerns and questions about the future universities and colleges. She is also spearheading one of four Responsible AI curriculum collaborations funded by the National Humanities Center and Google Education. Dr. Florini will be partnering with Mesa Community College faculty to create responsible AI curriculum and materials for each institution, to be implemented in academic year 2025-2026.
Dr. Florini is also the Director of the DH Certificate and a member of the Critical Media Studies Research Cluster at Arizona State University.
Ph.D. Communication and Culture, Indiana University, 2012
race and technology, social media, digital ethnography, technology ethics, Black digital culture,
Books
Beyond Hashtags: Racial Politics and Black Digital Networks. New York: New York University Press, 2019.
Journal Articles and Book Chapters
Stevens, Nikki; Hoffmann, Anna Lauren, and Florini, Sarah. “The Unremarked Optimum: Whiteness, Optimization, and Control in the Database Revolution.” Review of Communication. Special Issue: Optimization: Towards a Critical Concept. Edited by Fenwick McKelvey and Joshua Neves. 21, vol. 2 (2021): 113-28. https://doi.org/10.1080/15358593.2021.1934521
Florini, Sarah and Barner, Briana. “‘I’m trying to be the rap Oprah’: Combat Jack and the History of the Loudspeaker Network.” In Saving New Sounds: Dispatches from the PodcastRE Project, edited by Jeremy Morris and Eric Hoyt. University of Michigan Press, 2021.
“Podcasting Blackness.” Race and Media: Critical Approaches. Edited by Lori Kido Lopez. New York: New York University Press, 2020.
“Enclaving and Cultural Resonance in Black Game of Thrones Fandom.” In "Fans of Color, Fandoms of Color," edited by Abigail De Kosnik and andré carrington, special issue, Transformative Works and Cultures, no. 29.(2019) https://doi.org/10.3983/twc.2019.1498
“This Week in Blackness, the George Zimmerman Acquittal, and the Production of a Networked Collective Identity.” New Media and Society 19, no. 3 (2017): 439-454.
“This Week in Blackness and the Construction of Blackness in Independent Digital Media.” Race and Gender in Electronic Media: Challenges and Opportunities. Edited by Rebecca Lind, 328-45. New York: Routledge, 2017.
“Disrupting the Past, Reframing the Present: Websites, Alternative Histories, and Petit Récits as Black Nationalist Politics.” Social Memory in a Mediated World. Remembering in Troubled Times. Edited by Andrea Hajek, Christian Pentzold, and Christine Lohmiere, 113-28. New York: Palgrave MacMillan, 2016.
“The Podcast ‘Chitlin’ Circuit’: Black Podcasters, Alternative Media, and Enclaved Social Spaces.” Journal of Radio and Audio Media 22, no. 4 (2015): 209-19.
"Recontextualizing he Racial Present by Retelling the Past: Intertextuality and the Politics of Remembering Online.” Critical Studies in Media Communication 31, no. 4 (2014): 314-326.
"Tweets, Tweeps, and Signifyin’: Communication and Cultural Performance on ‘Black Twitter’.” Television and New Media 15, no. 3 (2014): 223-37.
White Papers
Florini, S., Proferes, N., Duarte, M., Halavais, A., Kirtz, J., Simeone, M., & Walker, S. (2024). AI and Higher Education: Trajectories and Questions [White paper]. Lincoln Center for Applied Ethics, Arizona State University. https://www.dropbox.com/scl/fi/p08pn7rfj9ocjdi2gjs4m/AI-and-Higher-Education-Trajectories-and-Questions.pdf?rlkey=k52iilusgq5ajeq2lgqgyyrxt&dl=0
Public Writing
“Banning TikTok Won’t Solve Social Media’s Foreign Influence, Teen Harm, and Data Privacy Problems.” The Conversation. April 25, 2024. https://theconversation.com/banning-tiktok-wont-solve-social-medias-foreign-influence-teen-harm-and-data-privacy-problems-227144
“Twitter and the Politics of Citation.” Flow: A Critical Forum in Media and Culture. May 24, 2019. https://www.flowjournal.org/2019/05/twitter-and-the-politics-of-citation/.
“There are Black People in the Future: Digital Technology and Black Prescience.” Flow: A Critical Forum in Media and Culture. March 24, 2019. https://www.flowjournal.org/2019/03/there-are-black-people-in-the-future/.
“Public Scholarship and the Stakes of Engagement.” Media Commons Field Guide. February 12, 2017. http://mediacommons.futureofthebook.org/question/how-might-digital-and-media-scholars-and-educators-engage-commons-both-physically-and-onlin
“From Silent Film to Hashtags: Black Media as a Mode of Resistance.” Birth of an Answer blog. June 11, 2015. http://www.boaaevent.org/from-silent-film-to-hashtags-black-media-as-a-mode-of-resistance/
Weekly Contributor at This Week in Blackness. thisweekinblackness.com, 2013 (site now retired).
Courses
2025 Spring
Course Number | Course Title |
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FMS 351 | Emerging Digital Media |
2024 Fall
Course Number | Course Title |
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FMS 351 | Emerging Digital Media |
FMS 394 | Special Topics |
CDH 593 | Applied Project |
2023 Fall
Course Number | Course Title |
---|---|
FMS 351 | Emerging Digital Media |
2023 Summer
Course Number | Course Title |
---|---|
FMS 598 | Special Topics |
FMS 598 | Special Topics |
2023 Spring
Course Number | Course Title |
---|---|
FMS 351 | Emerging Digital Media |
FMS 503 | Media Industries |
2022 Summer
Course Number | Course Title |
---|---|
FMS 523 | Authorship in Film and Media |
FMS 523 | Authorship in Film and Media |
2022 Spring
Course Number | Course Title |
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FMS 494 | Special Topics |
FMS 598 | Special Topics |
2021 Fall
Course Number | Course Title |
---|---|
FMS 351 | Emerging Digital Media |
FMS 394 | Special Topics |
2021 Spring
Course Number | Course Title |
---|---|
FMS 394 | Special Topics |
FMS 351 | Emerging Digital Media |
2020 Fall
Course Number | Course Title |
---|---|
FMS 110 | Introduction to New Media |
FMS 351 | Emerging Digital Media |
2020 Summer
Course Number | Course Title |
---|---|
FMS 598 | Special Topics |
FMS 598 | Special Topics |
2020 Spring
Course Number | Course Title |
---|---|
FMS 110 | Introduction to New Media |
FMS 394 | Special Topics |
2019 Fall
Course Number | Course Title |
---|---|
FMS 110 | Introduction to New Media |
FMS 351 | Emerging Digital Media |