Joey Raiton

Adjunct Faculty Associate Instructor
Jan. 2025 - Present
Arizona State University
Teach seniors within the online Graphic Design BSD program for the Herberger Institute for Design & the Arts – course subjects include interaction/motion design, UI/UX, and visual communication

Creative Director and Visual Designer
May 2023 - Present
Double Jump Joey Design
Offer product, brand, digital, video, motion, content, campaign, event, social, interactive, + experiential design consulting solutions for 15+ clients.

Head of Design, VR, and Immersive Learning
Jan. 2022 - Aug. 2023
Meta
Promoted to lead Meta Immersive Learning creative, setting executive creative strategy and redefining consumer products. Directed global partners and expanded products to 150K users worldwide. Managed 7 reports to create 9 Meta product experiences later acquired by reputable external orgs. Sourced, recruited, and directed an XFN team of developers, designers, and other creatives – leadership led to 450 launched projects.

• Repositioned Meta’s Edu Pillar as a global brand by generating 18K leads – used Figma to design new ‘Meta for Edu’ web and user experience

• Enabled Meta’s first official ‘VR headset-to-classroom pipeline,’ prioritizing inclusive personalized support and accessible user experiences

• Founded and managed Meta’s 1st Edu VR Research Cohort, leading Eng and UX teams to catalog 85 studies focused on the future of work

Head of Design, Research, and Partnerships
Jan. 2021 - Jan. 2022
Meta
Expanded role on Education Partnerships Team to lead Meta education x virtual reality research, product design expansion into Latin America, and the transition of all team products and platforms to 3rd-party acquisitions. Collaborated cross-functionally with 14 Meta Reality Labs employees.

• Drove team expansion into LatAm by creating a localized design system – led to 14M impressions (10x increase) and 24K leads (4x increase)

• Increased teacher engagement across 30 states by planning 10 high-profile US activations, designing event microsites and marketing assets

• Empowered 3,000 employees by designing and facilitating ‘VR in Education’ workshops, backed by Meta execs and researcher user feedback

Head of Design
Jan. 2019 - Aug. 2021
Meta
Promoted to lead design, product, and partnership expansion for 45 XFNs on Education Partnerships Team after receiving top performance 2x YoY. Created 2 new Meta coding products later acquired by non-profits, including accessible design frameworks, product interfaces, and microsites. Introduced UI system and brand standards for new job training program via a versatile and accessible design framework – led to 416K impressions.

• Formed 1st-ever Edu Design Group, leading team metrics, mentorship, and performance reviews for 4 in-house reports ($120M cost savings)

• Oversaw design product strategy for Meta’s 1st-ever K-12 learning app – scaled to 3K users and led to major acquisition by Discovery Education

• Enhanced usability and consistency for 5 Meta product platforms by designing user flows, wireframes, mockups, and functional prototypes

Senior Ary Director
Jan. 2017 - Jan. 2019
Meta
Built design practice from scratch, helping Education Modernization Team executives achieve 2x organizational velocity and 5x portfolio increase. Instituted foundational practices such as digital asset management (DAM), creative service requests, user testing, and more. Built Meta’s initial education product, setting foundations for all future Edu Team designs – created identity, UI/UX, website, design system, curricula, and marketing.

• Ideated and launched (5) 0-to-1 Meta products by instituting PRDs, market research, and user personas – increased user satisfaction by 175%

• Set product, GTM, and design strategy for national educational venture with Yale University, applying insights from 35 educator focus groups

• Art directed online and in-person user experience for 6 tentpole K–12 EdTech activations – reached 5000 students with a NPS score of 85%

Senior Digital Graphic Designer
Nov. 2015 - Dec. 2016
Nautica
Repositioned brand for Nautica products with integrated campaigns, modern videos, and creative storytelling during major rebrand (1.1M reach).

• Designed inspiring multimedia marketing assets, increasing global sales by 7% ($11.8B) – featured in Esquire, GQ, Sports Illustrated, and more

• Produced 20 product videos for TBS, USA, and VH1, including Lil Yachty collab and first nationally-televised brand commercial in 4 years

• Edited 15 marketing videos, live streamed events, and partnered with major advertisers to introduce in-store videos rolled out to 65 countries

• Created national campaign for flagship store and runway show, including content strategy, concept development, and Times Square billboard

Graphic Designer
Dec. 2014 - Nov. 2015
Arizona State University
Designed unique visual comms for the Arizona State University Knowledge Enterprise Research Department, supporting high-profile initiatives assigned by Arizona State University President Michael Crow.

• Increased brand affinity for 110K audience base, translating complex ideas into digital and web design initiatives for ASU research products

• Improved user experience for campus-wide events by designing accessible microsties, consistent UX, and informative infographics

Graphic Designer
Aug. 2014 - Dec. 2015
Park & Co. Agency • Catapult Studio
Through simultaneous work at 2 local design groups, designed widescale campaigns for established non-profit & governmental clients such as Goodwill, Expect More Arizona, Shamrock Farms, and City of Phoenix. Focused on strengthening brands, increasing reach, and making social impact. 

Graphic Designer
Aug. 2014 - Dec. 2014
Awe Collective Agency
Created video spots, food menus, and social media for local AZ clients – featured in Food & Wine, Travel+Leisure, Bon Appétit, and Phoenix news.